自我探索中發軔之視覺形象設計研究－－以個人畫室之識別系統為例

In the self-exploration commences a venture of the visual image design research - - recognition system take a visual art education center as the example

林政安(Zheng-An Lin)

指導教授 ： 蘇茂生

國立臺灣師範大學/藝術學院/設計研究所在職進修碩士班/碩士(2006年)

摘要

直以來，對於生命的好奇與探索，使自己生命不斷的在反省著傳承與啟發，如此美妙的歷程一直是我所專注的。期望藉由藝術創作活動的輔助，在精神性之神秘境域與現實生活之間的鴻溝上，取得某種平衡與相互的轉進，便形成了個人從事藝術創作的最大動機。童年在塗鴉的探索，從未曾瞭解藝術的領域為何？到後來從事藝術、美術設計相關工作，才深深體會藝術早已在我生命的深處烙印、深植。
然而藝術、設計的存在與人的生活息息相關，因此無法避免的，終究必須探索其本質的部份。希望藉由個人從事美術設計二十餘年與美術教學十餘載的努力，儘量發揮可能的影響力，為台灣的美術教育工作盡一點棉薄力量。坊間的畫室，都是負責人單打獨鬥完成畫室的課程與經營，未有餘力從事師資培訓與課程統整建檔，當然其發揮的影響力就相對有限。
本研究期望藉由企業識別系統(CIS ─ Corporate Identity System)的導入，也就是將連鎖畫室當成一種企業體，這個企業體藉由設計與消費者的溝通方式，逐漸凝聚成一個單一的理解，一個獨特的企業形象與企業文化。透過設計與閱讀者的溝通過程，達成一種對品牌的忠誠度、認同感。
　　本研究將探討「孩童畫室與商業設計結合」的可能性，進行美育教學中心所作之行銷設計為例的研究與創作，共計五章。
文獻探討方面，從旨在探討兒童畫室定位、品牌及行銷相關文獻，來作為創作的依據，內容探討品牌塑造及形象策略、兒童畫室的營利策略、品牌管理與藝術行銷之相關理論、網路行銷、CIS與構成要項的關係分析，最後一節為文獻探討總結。
本研究進行創作前，先彙整其它同業的現有的做法，予以分析優缺點，再擬出「品牌策略行銷」新定位，包括基本項目、應用項目；文宣、事物用品、商品及包裝設計、貼圖插畫設計、個人化商品等，透過猶如一種企業體般，有系統性、有規劃性、有長期性的雙向溝通活動，結合家長與學生的意見，以獲得更多更廣的支持，共同為增進學生的美術學習活動，達成教育目標而努力。

關鍵字

企業識別 ； 畫室 ； 品牌

並列摘要

Since the beginning of time and conscious thought regarding (examining) life through critical discourse and exploration has caused man to be unceasing and never ending in the pursuit of introspection and inspiration the so wonderful course always is my concern. Expected affiliation, and associations, by artistic creation assistance, in the psychic and mystical territories or boundaries and in-between in real life gaps, one obtains some kind of balance and a changing mutual course is formed that personally engages one in artistic creation this being the biggest motive. The childhood is spreading a lot of exploration in painting for me, I used to not understand what is the real art, till I was engaged in artistic and the fine arts design correlation work, and then I experienced art is already in the deepest place of my mind and planted very deeply.

However arts and design connect to the human life very closely, therefore is unable to avoid, must explore the essential of it. I hope to explore my personal influence
Hopefully, the affiliation of myself is engaged in the fine arts of design for more than years, and my efforts of teaching fine arts for more than ten years, provide the possible influence as much as possible to the Taiwan fine arts education. Most of the Visual Art Education Centers are one man shop, the owner is in charge of everything includes teaching and running the business at
same time, too busy and no time for training and arrange the filing system,
certainly the influence relatively is very limited.

This research expectation affiliated with teaching distinguishes the system by the enterprise (CIS - Corporate Identity System) inducting, also it is regarded as the chain-like visual art education centers to be one kind of enterprising body. This enterprising body affiliation by the design and consumer's communication way, gradually condenses a sole understanding, a unique image and culture of enterprise. The penetration designs and the reading communication process, achieves the loyalty and sympathy of a brand name.
This research will discuss the possibility of visual art education centers get connected with the
commercial design, carries on the esthetic education teaching center to make the marketing design for the example research and the creation, total five chapters.

For the literature discussion, the main purpose of discussing is for the position of the visual art
education centers, the brand and the marketing correlation literature, takes it as the basis. The
contents will be the discussion of promoting own brand name and the vivid strategy, the child visual art education center seeks the theory of making profits, the network of marketing, CIS
and the constitution of the important strategy, the brand management and the artistic marketing relationship analysis, the last literature will be the conclusion for the whole article.

Prior to this research of creation, the first thing needs to do is to collect all of the existing procedures of the competitors in order and then analyzes the good and bad points, then plans
“ the strategy for the brand name & marketing “ to get to the new position, including basic projects, application projects. Ad and stationery, the commodity and the packaging design,
the illustration poster, humanized commodity and so on, make the whole project just like sort of
enterprise body, it has its own systematic character, plan well for long term and mutual
communication activities as well. Unifies both parents and students’ opinions to obtains
more and more supports, to promote students’ fine arts learning activities, do the best efforts
to reach the goal of education.

並列關鍵字

CIS ； Studio ； Brand

參考文獻

4. 於家穀，〈民91〉，學校識別系統(SIS)規畫之研究-以桃園縣同德國中識別系統規畫為例，國立台灣師範大學碩士論文。

6. 李淑芬，〈民94〉，中等學校學校識別研究與視覺行銷應用─以一所私立女子中學為例，國立台灣師範大學碩士論文

7. 劉俐旻，〈民94〉，牙科診所視覺形象設計之應用與研究，國立台灣師範大學碩士論文

8. 徐玟玲，〈民94〉，孩童繪畫圖像之設計應用-以童言畫館行銷設計為例，國立台灣師範大學碩士論文

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