全球資訊網(World Wide Web)藉由網際網路的連結,具備傳送文字、聲音、影像和動畫的多媒體能力,讓網路書店服務購買二手書的消費者,透過多樣化交易介面,使得二手書也能成為消費者購買的新選擇;經由一系列的交易服務,縮短了消費者找尋二手書的寶貴時間,達到消費者買賣二手書的經濟價值。 本研究以質化研究,採用深度訪談法進行研究。訪談國內網路書店二手書之負責人、經營主管以及消費者,瞭解網路書店二手書交易服務內容,並探討交易服務之優勢、劣勢、機會、威脅與趨勢。 本研究重要發現如下: 一、 網路書店二手書交易之前服務,著重賣家上架服務。 二、 網路書店二手書交易之中服務,關注虛擬帳戶服務。 三、 網路書店二手書交易之後服務,提供售後通知服務。 四、 網路書店二手書交易服務之優勢,為免費收書。 五、 網路書店二手書交易服務之劣勢,為書源不足。 六、 網路書店二手書交易服務之機會,為新書回流。 七、 網路書店二手書交易服務之威脅,為倉儲空間。 八、 網路書店二手書交易服務之趨勢,為國際化佈局。
The World Wide Web (WWW) has the multimedia functions of sending text, sound, video and animation. Online bookstores provide services via internet to customers who purchase used books. The diversity of transaction interface has made used books became a new choice for customers. Through a series of transaction services, online bookstores shortened customers’ valuable time for searching the used books and thereby achieved the economic value for buying and selling used books. This study is a qualitative research, adopted deep interviewing method to interview the person in charge of local online bookstores, the operation manager and customers of online bookstores. Understand the content of online bookstores transaction services, also explored the strengths, weakness, opportunities and threats of transaction services. The important findings of this study are as following: 1.The pre-purchasing transaction services of online bookstores focus on sellers upload services. 2.The mid-purchasing transaction services of online bookstores pay attention in account management services. 3.The after-purchasing transaction services of online bookstores provide after-sales notification services. 4.The strength of online bookstores transaction services is the free book pickup services. 5.The weakness of online bookstores transaction services is the insufficient of used books supply. 6.The opportunity of online bookstores transaction services is the circulation of new books. 7.The threat of online bookstores transaction services is the space of warehouse. 8.The trend of online bookstores transaction services is globalization arrangement.