向量漸層網格寫實擬真表現之創作研究─國產稻米之推廣海報為例

A Study of Representation of Realism using Vector Gradient Mesh—

林菊芳(Chu-Fang Lin)

指導教授 ： 康台生

國立臺灣師範大學/藝術學院/設計研究所在職進修碩士班/碩士(2009年)

摘要

「寫實擬真」的圖形蘊含逼真、具體即明確易懂的視覺特色，在自然界中的動植物，常有一套生存法則－「擬態」即可說明答案，著名的枯葉蝶為生存及不被侵略者獵食，演化成落葉枯黃的色彩形體，逼真模擬的姿態，成功躲避危機得以生存，更讓自然界添加一份驚豔的視覺饗宴，精采無比的「擬真錯視」作品成為最佳的示範。
寫實擬真作品在眾多表現中經常應用在設計實務上，如廣告、海報、插畫、陳列等設計作品，多變豐富的使用均可看到它的蹤跡，本論文以推廣國產稻米海報作為創作題材，利用向量漸層網格的電腦繪圖技巧，呈現「寫實擬真」的海報風格。將稻米文化常見的風景—水中秧、雷鳥繩、稻米串、抽穗等圖像，以單向的版形設計，使圖像更易於溝通解讀，期盼有助於稻米產業的推廣得以延續栽種，並提供豐富多元的米食文化更有發展空間。
本研究方向及結果摘述如下：
1. 藉由文獻探討，瞭解寫實擬真主義相關的繪畫風格與派別，以及寫實擬真海報設計中所使用的構圖、色彩表現、主題物件安排及獨特風格的結合。
2. 寫實擬真表現於視覺設計應用，透過現有案例進行構圖版型、色彩及表現技
法進行相關分析。
3. 運用數位繪圖軟體的便捷多變的特性進行漸層網格的表現技法研究。
4. 整體呈現出推廣傳統產業是有其發展空間，增強觀者的印象是能產生推廣的
目的，故擬真寫實的設計仍有較高的接受度。

關鍵字

寫實擬真主義 ； 稻米推廣 ； 漸層網格工具

並列摘要

A Study of Representation of Realism using Vector Gradient Mesh—
An Example with Indigenous Rice Promotion Posters

Abstract
Images of “realism” are embedded with realistic, tangible, and clear visual features. In the natural world, one of the principles of survival, mimicry, can explain it all. For instance, leaf butterflies have evolved to carry the color of yellow leaves for escape menace of predators and survival. The look they mimic helps them successfully avoid and survive crises and also adds another fascinating visual element to the natural world. Their fantastic work of “realistic illusion” has become the best example of realism.
The style of realism has been frequently applied in design practice, such as in the forms of advertisements, posters, illustrations, and displays. The diversified and rich uses of this style are ubiquitous in daily life. This study selected indigenous rice promotion posters as the theme and applied Vector Gradient Mesh Tool in computer illustration software to represent the style of realism on posters. The common images of the rice culture, such as a scarecrow, rice seedlings in water, strings of rice, and sprouting rice, were selected to be the main themes of the posters, so that the designed graphics could be easier to understand and interpret. Through design of posters, this research expected that the rice industry could be promoted and sustained, and there could be greater room for development of the rice culture.
The research directions and results were summarized as follows:
1. Through literature review, painting styles and schools of realism, composition and expression of colors, arrangement of themes and objects, and integration of unique styles in realism poster design were explored.
2. Application of representation of realism to visual designs was studied. Composition of elements, use of color, and representation techniques in existing cases were analyzed.
3. Convenient features of digital illustration software were utilized to investigate the representation technique of vector gradient mesh.
4. The overall results showed that there was room for further promotion of traditional industries, and promotion could be achieved by deepening viewers' impression. Thus, the designs of realism could be more highly accepted.

Keywords: realism, rice promotion, vector gradient mesh tool

並列關鍵字

realism ； rice promotion ； vector gradient mesh tool

參考文獻

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