以女性主義平等思想探討2D卡通對於學齡期兒童性別印象的影響

施慧君

指導教授 ： 周賢彬

國立臺灣師範大學/藝術學院/設計研究所在職進修碩士班/碩士(2009年)

摘要

今日，台灣的兒童節目越來越多，兒童頻道也在兒童市場上占一席之地，雖然是兒童頻道，但是商業氣息卻越來越濃厚。現在的兒童閱讀則是以影像為主的圖畫書、電視卡通、和漫畫為主。不僅電視對於兒童的影響不容忽視，電視節目的篩選更是令人憂心的一大議題。放眼看去，我們不僅可以發現兒童的資訊管道已經不像從前的時代如此純樸、簡單，卡通的內容也已經不是單純的正義感、幫助弱小和愛的議題；相對的卻充滿了暴力、懸疑、言語上的成人化，甚至是性暗示、性岐視，更多家長關心媒體對於孩童的影響，特別是兩性發展是否會受到卡通影響而產生偏差。為了解這些卡通對於孩童的兩性平等與性別意識的認知產生了甚麼影響，本論文將以女性主義平等觀點針對目前的兒童卡通動畫，做為本次的研究主軸，以及延伸本研究的創作作品。

關鍵字

女性主義平等思想

並列摘要

The television programs for children have been growing rapidly in the recent years and more television channels for children have also evolved. Although the target audience
for these programs and channels are young children, but they have been heavily commercialized. Nowadays, many children gain their knowledge and understanding through visualized resources, such as picture books, cartoons and comic books. However, since the media has such a great impact on the children, the selection of these television
programs is becoming an important issue. It is evident that these television programs have changed dramatically throughout the years. The topics and the issues discussed in
the earlier days seem simpler and more appropriate for children. Nevertheless, the topics and issues discussed in the cartoons and the programs nowadays contain inappropriate
behavior styles and set improper examples for the young children. There are many cartoons that contain violence and inappropriate use of language. Moreover, some also
encourage the idea of sexism. This is the reason why the parents and the guardians are becoming more and more aware of the impact the media affecting on the children. In
order to understand how the media has affected and influenced the children on the issue of sexism and gender equality. This thesis will analyze and discuss the impact of cartoon programs to the young children.

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