The study discusses the influence of webpage keywords’ existence and duplication within HTML tags on the webpage visibility in search engine results. Based on the related former researches, we choose
, and tags such as , , , and as HTML tags, and control keywords’ existence and duplication within these tags on an e-commerce website IWEE. Then, keep on recording the IWEE rank position in three major search engines in Taiwan, includes Google, Yahoo, and MSN.
Major findings from the study indicate that keywords’ existence and duplication within the tag, would tend to improve the visibility performance of the webpage in these three search engines. But when it comes to tags, only in Google and Yahoo show the similar tendency. The frequency of keywords in meta tags increased to 8~12, the web page achieved the best visibility performance in Google ; in Yahoo, the frequency increased to 4 achieved best.
Findings suggest that keywords’ existence and duplication in and tags are tend to improve the visibility performance of the webpage. E-commerce website designers should make use of this feature to rise the visibility of the website.