我國高中職廣告設計科學生圖文傳播科技專業能力指標之建構

The Construction of Professional Competency Indices on Graphic Communication Technology for the Advertisement Design Major Students at Vocational High Schools in Taiwan

游民聖

指導教授 ： 謝顒丞

國立臺灣師範大學/科技學院/圖文傳播學系/碩士(2003年)

摘要

本研究旨在探討高中職廣告設計科學生圖文傳播科技專業能力指標之建構。其主要研究目的為（一）、瞭解高中職廣告設計科專業教師認為廣告設計科學生圖文傳播科技之專業能力。（二）、瞭解當前廣告設計業界認為高中職廣告設計科學生圖文傳播科技專業能力。（三）、分析高中職專業教師與廣告設計業界兩者間認為所需專業能力之差異。（四）、建構我國高中職廣告設計科學生所應具備圖文傳播科技專業能力指標。
本研究採文獻探討及問卷調查之方法，並依文獻分析編製問卷。研究調查對象分高中職廣告設計科專業教師與廣告設計業界人士，採隨機抽樣抽取樣本後為受測對象，共408人為研究對象，回收有效問卷共207份（有效問卷回收率為50.73%）。所得問卷資料，以頻次分配、百分比、平均數、標準差、t考驗、單因子變異數分析及薛費法事後比較等統計方法加以分析，以獲得最後的結果。依據研究目的，本研究之重要發現如下：
一、依據問卷調查之資料彙整分析結果得知：高中職廣告設計科學生應具備圖文傳播科技專業能力，共計有四個單元及四十四項專業能力，其中「非常重要之專業能力」共計有二十三項；「重要之專業能力」共計有二十一項。
二、不同對象對專業能力之看法未達顯著差異，顯示對專業能力看法相當一致。
三、不同性別對專業能力之看法未達顯著差異。
四、不同學歷、年資、工作區域及任教科目/職務對某些單元看法達顯著差異。
最後，本研究根據上述結果加以討論，並提出具體建議提供主管教育單位、高中職廣告設計科及未來研究者之參考。

關鍵字

技術職業教育 ； 廣告設計科 ； 圖文傳播科技 ； 專業能力 ； 能力指標

並列摘要

The study was to explore the construction of professional competency indices on graphic communication technology for the advertisement design major students at vocational high schools in Taiwan. It intended to 1) study the professional competency identified by the faculty in the area of advertisement design; 2) study the professional competency identified by the experts in the advertisement design industry; 3) investigate the competency difference between faculty and industry people; 4) finalize the professional competency indices on graphic communication technology for the advertisement design major students at vocational high schools in Taiwan.
The research methods used in this study included literature reviews and questionnaire survey. The research subjects for data collection were the advertisement design major teachers at vocational high schools and business in advertisement design. A total of 408 samples were surveyed, and 207 valid questionnaires were collected. The data was analyzed using Frequency Distribution, Percentage, Mean Comparison, t-test, One-way ANOVA and Scheffé method.
The study concludes with the following findings: 1) a student should be equipped with 44 professional competency under four categories; 2) There were no significant differences in the professional competency indices on graphic communication technology for the advertisement design major students at vocational high schools between teachers and industry; 3) There were no significant differences in professional competency between male and female; 4) There were no significant differences in some professional competency indices various educational background, and seniorities, geographic areas, and teaching subjects, Their differences were computed by Scheffe Method and the results were summarized in conclusions.
Finally, this research also proposes some conclusions and recommendations for the government, schools and further research.

並列關鍵字

Technical & Vocational Education ； Department of Advertisement Design ； Graphic Communication Technology ； Professional Competency ； Competency Indicator