醫學美容產業分析與經營策略之探討-以線雕埋線為例

近年來，社會觀念逐漸開放，隨著顏值時代來臨，改善自己體態容貌的觀念也逐漸提升，因此，現今醫美整型市場是非常的活絡。而此現象對臺灣經濟有顯著的影響，醫美已經成為僅次於汽車以及航空的全球第三大產業。並以消費者的角度針對近期以來備受關注的「線雕」醫美技術之應用價值深入探討與分析。非手術治療涵蓋線雕、玻尿酸、肉毒等療程，而「輕醫美」是非手術醫美的統稱，並針對未來醫美趨勢「輕醫美」做通盤的分析及探討。本研究欲以五力分析、價值鏈及SWOT的角度來探討臺灣醫美及線材產業發展策略，此研究將深入探討關於醫美整型對經濟所帶來的影響，作者擬透過文獻分析法，對相關文獻加以瞭解及彙整整理。經本研究分析探討後發現，醫美行業的繁榮向來與社會經濟的開發是密不可分，我們在醫美市場上如何站穩腳步，包括市場上的定位、服務品質、差異化和客戶管理等等，此研究目的可讓讀者了解未來的醫美整型市場趨勢，同時也希望將「線雕」讓讀者更進一步的瞭解與認知。

關鍵字

醫學美容；線雕；五力分析；價值鏈； SWOT ；輕醫美

並列摘要

Over the decades, more and more people care about appearance and are willing to make the change. Aesthetic medicine has become one of the most profitable businesses, and its potential market share ranks third after the automotive and aviation industry. From the perspective of consumers, we will discuss and analyze the application worth for Thread Lift technology. Non-surgical treatments include Thread Lift technology, hyaluronic acid, and botulism. The " Minimally invasive surgery " is a general term for non-surgical medical beauty. We will analyze its trend and conduct in-depth exploration. The study will be shown through three sides which are SWOT, Porter five forces analysis and industrial value chain. To discuss more about the strategies for Aesthetic medicine and its raw material market in Taiwan, this research will deeply study the influence of medical aesthetics on the economic side. This research organizes related documents and tries to use a literature review approach to conduct the analysis. The study shows that the prosperity of the medical aesthetics industry is close to the development of the social economy. How do we stand firm in the medical aesthetics market, which includes market positioning, service quality, differentiation and customer management, etc.? The purpose of this research is to identify the future trend of the medical aesthetics and plastic surgery market, and the readers will also understand more deep meaning of " Miracle Lifting through this research.