資訊分享對供應商夥伴關係影響之研究-以食品產業進口商為例

我國屬海島型國家，國際貿易是至關重要的經濟命脈，關於食、衣、住、行的民生需求中的「食」，大宗原料多仰賴進口。食品產業供應鏈上下游的合作夥伴間的互動中，產品專業資訊、採購作業期、船運交期等重要資訊分享，對於客戶與供應商之間建立良好夥伴關係是非常重要的。本研究旨在探討食品產業進口商在「資訊分享」的實務做法對於客戶對其信任、依賴、承諾等供應鏈夥伴關係的影響。藉由釐清這些關係的影響方式，以供修訂顧客關係管理政策與實務運作，進而提升食品產業進口商的競爭力。我們以食品進口商M 公司為例，探討作為食品產業供應鏈上游的供應商，如何透過資訊分享實務影響其下游製造業、餐飲業、批發經銷商、零售商等顧客對M公司的信任、依賴、及承諾等關係品質指標。研究結果發現，資訊分享對信任程度的影響遠高於對依賴的影響。因此除了持續維持現行資訊分享實務作法之外，也應致力於提升信任關係的其他有效做法，以更提升顧客的依賴及承諾程度，從而維持與強化長期穩定夥伴關係，並進一步提升公司的市場競爭力。

關鍵字

資訊分享；夥伴關係；食品進口商

並列摘要

As an island country, international trade accounts for the major portion of the economic GDP in Taiwan. Particularly, among the basic livelihood needs of clothing, food, housing and transportation, food needs rely on imported bulk food ingredients quite a lot. To develop long-term good partner relationships, it is very crucial for foods import traders to share with customers and international suppliers the critical business information about professional foods related knowledge, procurement operations period, shipping and so on. This study aims at investigating the influence of the practices regarding foods importers' information sharing on customer trust, dependence and commitment. Through clarifying theses relationships, recommendations about customer relationships management policies and practices could be made, and food importers' competitiveness could be promoted accordingly. To be specific, we take the food importer Company M as an example to explore how its information sharing practices affect the perceived relationships quality--trust, dependence and commitment, of downstream customers, including manufacturers, food service providers, wholesale distributors, retailers and others. The research results indicate that the impact of information sharing on trust is much higher than on dependence. Therefore, other than continuing the implement of the information sharing practice, we recommend Company M adopt other feasible approaches to escalate customer trust level, which in turn result in even higher customer dependence and commitment. Thus, long-term stable partner relationships between Company M and its customers can be consolidated, which leads to its strong competitiveness in the market.