以整合性科技接受模式探討員工使用微課程進行教育訓練之行為研究

「知識經濟」時代的來臨，企業須隨時掌握新知，培育人才，方能因應急遽變化的環境與挑戰，在高度激烈競爭的市場中立於不敗之地。個案公司運用通訊網路設備及雲端運算技術，透過整合通訊平台線上會議功能進行授課互動，規劃出一種創新的教學模式—微課程，期能跨越實體課程與數位學習平台的限制，激發同仁自主而有效率地學習，在影響工作最小的情況下，快速獲取新知。本研究旨在以整合性科技接受模式的研究架構為理論基礎，探討績效期望、努力期望、社會影響及促成條件等構面對個案公司員工參加微課程之行為意圖及使用行為之影響。本研究透過立意抽樣方式，採問卷調查法，以個案公司參加「資訊類」微課程的學員為研究對象，問卷共發放508份，回收有效問卷224份，並以SPSS軟體進行描述性統計分析、項目分析、因素分析、信度分析、獨立樣本t檢定及變異數分析，另以AMOS軟體進行結構方程模型 (SEM)分析。研究結論：(1)員工參加微課程的行為意圖會受到績效期望與努力期望的顯著影響；(2)員工參加微課程的使用行為不會受到促成條件及行為意圖的顯著影響；(3)績效期望與社會影響對行為意圖的影響力，皆會因年齡及職務的不同而有差異。

關鍵字

整合性科技接受模式；結構方程模型；微課程

並列摘要

With the era of knowledge economy coming, enterprises must keep abreast of new knowledge and develop talents to meet the rapidly changing environment in order to keep the leading position in a highly competitive market. The company in this case study uses network equipment and cloud computing technology to conduct interactive teaching through the online conferencing function of the Unified Communications (UC). They created an innovative teaching model - microlecture, which breaks the limitation of both physical and digital learning (E-Learning) platforms, and stimulates employees to learn independently and efficiently. With the aid of microlecture, employees can acquire new knowledge with a minimal impact on their regular jobs. This study is based on the research framework of Unified Theory of Acceptance and Use of Technology (UTAUT). The goal is to investigate how the factors of "performance expectancy (PE)", "effort expectancy (EE)", "social impact (SI)", and "facilitation conditions (FC)" influence the employees' participation in microlectures, focusing on the aspects of employees’ "behavior intention (BI)" and "use behavior". Purposive sampling method was used in questionnaire survey. A total of 508 questionnaires were distributed to the students participated in the information related microlectures, and 224 valid questionnaires were collected. SPSS was used to conduct descriptive statistics analysis, item analysis, factor analysis, reliability analysis, Independent-Samples t Test, and Analysis of variance. The structural equation modeling (SEM) analysis was carried out by AMOS. The results show that: (1) Both Performance Expectancy and Effort Expectancy have significant influences on employees’ Behavior Intention to participate in the microlecture; (2) Neither Facilitating Conditions nor Behavior Intention has a significant influence on employees’ Use Behavior to participate in the microlecture; (3) Both the effects of "Performance Expectancy on the Behavior Intention" and "Social Influence on the Behavior Intention" vary by ages and job positions.

並列關鍵字

UTAUT ； SEM ； microlecture

參考文獻

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