色彩與膚色視覺感受關係之探討-以髮色為例

近年來隨著社會型態的改變，髮型、化妝與人類生活密切相連，除了流行元素與色彩的運用，更強調個人魅力與形象管理，關於色彩如何影響整體造形及個人魅力其中包含服裝色彩搭配、彩妝顏色與膚色搭配效果，以及髮色如何影響膚色視覺感受，本研究首先探討色彩心理學以客觀因素及色彩學理論，對於研究對象進行色彩運用於自身的感受及變化，探討受測者透過髮色改變後讓整體外觀因髮色的變化，使其髮色的色彩與臉部膚色關係之影響，所呈現的視覺變化及心理感受影響為何。第二階段將以六款髮色製作成瀏海的假髮，配戴於受測者前額區瀏海範圍的頭部上，觀察髮色的改變與臉部膚色產生的視覺影響為何效果，並對受測者提問相關問題水準以填寫問券形式作研究統計，由36位受測者進行研究歸納出幾個結果：髮色與臉部膚色及膚質有直接影響關係、受測者的天生基底膚色會影響配戴六款髮色後，所產生的膚色膚質變化及滿意程度有所不同、年齡的高或低會影響「整體滿意度」評比上髮色明度高或低的選擇性、修飾膚色膚質最佳效果的髮色為「高明度亞麻灰綠」。依色彩學理、色彩心理學及色彩與個人膚色搭配效果學理為實測基礎，結果發現髮色的色調、明度與臉部膚色搭配的效果，有直接影響視覺變化及心理感受之關係，在整體造形搭配中髮色的變化，的確影響個人形象風格及魅力關鍵。

關鍵字

髮色；膚色；色彩心理

並列摘要

Following changes in social patterns, hair style and makeups become closely related to human life. In addition to applications of fashionable elements and colors, personal attractiveness and image management are emphasized. Regarding how colors affect the overall style and personal attractiveness including clothing color scheme and scheme of makeups and skin colors, as well as how hair color affects visual perception of skin colors, this study first explored color psychology and used objective factors and color theory to identify the participants’ self-perception and changes of color applications. This study examined the visual variation and psychological perceptions under the effect of interaction between hair color and facial skin color, through which the overall appearance changes due to change in the hair color. In the second stage, this study used six hair colors to create bang wigs. The bangs were worn on the forehead of the participants to observe the visual effect of hair color changes on the overall appearance through the interaction with facial skin color. A questionnaire was distributed to the participants to collect their responses for statistical analysis. The responses from 36 participants were collected and summarized with the following results. Hair color was directly related to skin color and skin types. The natural skin color of the participants affects the changes in skin colors and types and corresponding satisfaction of schemes with six hair colors. The age of participants affected selection of brightness of hair color in the overall satisfaction responses. The hair color that best modified the skin color and type was high-brightness matt ash green. The color theory, color psychology, and scheme of hair and skin colors were used as the foundation of empirical experiments. The results revealed that the scheme of hair color hue and brightness in combination with facial skin color directly affected the relationship between visual variations and psychological perceptions. Hair color changes in the overall style combination indeed affected personal image, style, and attractiveness.