整合前瞻科技 創新影視產業的發展策略-以虛擬實境為例

影視產業正面臨第三波數位科技革命的轉型浪潮，台灣的影視內容製作公司該如何整合過內科技供應鏈和人才，搶在浪頭趁風而起，將國內影視產業更橫向拓展推向國際。視覺革命往往是改變世界的主要動力引擎，VR科技將會改變影視產業，帶動周邊軟硬體感應系統的市場，並開拓出遊戲電影的新形態影視類別(第八藝術)影視。影視產業最大的風險在於觀眾的喜好和需求難以預估，靠大數據(BigData)優化劇本和預估票房的應用日趨成熟；透過AI、MR(AR)技術來優化後製作業和發行決策的影視應用也越來越多。透過數位發行、社群行銷來取得粉絲行為和輿情數據，以及影視串流(OTT)平台和區塊鏈(Block Chain)智慧合約的崛起也打破了傳統的發行和播映方式。在5G IoT的推動下，結合線上線下(O2O)打造跨媒體的內容智權生態圈是影視產業的終極目標。本研究將彙整出最適發展策略和商業模式，供國內影視製作公司策略參考。

關鍵字

虛擬實境；大數據；人工智慧；混合實境；擴增實境；影視串流；區塊鏈；物聯網；線上線下

並列摘要

The film and television industry is facing a wave of transformation in the third wave of digital technology revolution. How Taiwan's film and television content production companies integrate internal technology supply chains and talents will grab the wind and rise in the wind, and will further expand the domestic film and television industry to the international level. The visual revolution is often the main engine to change the world. VR technology will change the film and television industry, drive the market for peripheral software and hardware sensing systems, and open up a new form of film and television movie (eighth art) film and television. The biggest risk of the film and television industry is that viewers’ preferences and demand are difficult to predict. The use of big data to optimize scripts and estimate box office applications is maturing; AI and MR(AR) technologies are used to optimize post-production and distribution decision-making. Applications are also increasing. The acquisition of fan behavior and public sentiment data through digital distribution, community marketing, and the rise of OTT platform and Block Chain wisdom contracts have also broken the traditional way of distribution and broadcast. Under the impetus of 5G IoT, combining the online and offline (O2O) to create a cross-media content intellectual power ecosystem is the ultimate goal of the film and television industry. This study will summarize the most appropriate development strategies and business models for the reference of domestic film and television production companies.