網路藥物諮詢問題內容分析研究

由於網路科技的發展，網路諮詢的形式成為消費者尋求醫療資訊的另一參考來源。藥物網路諮詢為醫療諮詢的一項，藥物治療在照護病人中扮演著重要角色，遵從醫囑使用藥物則可改善健康，依照不同的人口特徵差異，對醫囑的需求也各有不同，因此本研究以臺灣網路E院提供之性別、年齡作為人口特徵變項，分析網路藥物諮詢提問者之尋求表達與行為特徵。研究對象為臺灣網路E院之藥物諮詢相關提問共1302則，逐篇分析其內容，以期提供藥物資訊提供者了解民眾對藥物資訊之需求。研究發現，在語意表達及問題結構上，性別對身份表達揭露性影響較大，女性在藥物諮詢的問題中比起男性更願意提供較多的個人資訊，年齡層則對表達及問題結構較不具影響。在提問需求的分析上，女性提問者所提出之問題較男性多樣化，但兩性之間針對藥物資訊諮詢的重點仍在藥物副作用及處理、適應症、用法上，是為多數人對藥物諮詢的重點類別，各年齡層所關注的問題類別也大同小異，惟次之關注的類別有稍許的不同，13-25歲年齡層與36歲年齡層的人對藥物副作用及處理類別的提問較26-35歲多，26-35歲年齡層較其他年齡層關心藥物分級之問題。本研究透過網路藥物諮詢提問，挖掘各個族群針對藥物諮詢的表達特徵及所需之藥物資訊。本研究之結果能提供給線上藥物諮詢服務之使用者、專業醫療人員以及藥物資訊供給者作為參考。

關鍵字

網路藥物諮詢；消費者健康資訊；內容分析

並列摘要

Due to the development of the Internet, online medical consultation has become another source for consumers to search for medical information. Medication consultation is one of the medical consultation, and drug treatment acts an important role in the course of treatment for the patients. Patients’ health will be improved by following the medical compliance. Based on different demographic differences, the demand for the medical advice is also different. Thus, the research is based on the differences of gender and age, and sets to analyze the expression and behavioral characteristics of the online medication consultation. This study content analyzed 1302 medication consultation questions posted on Taiwan e-Doctor platform, an official online medical consultation service supported by Ministry of Health and Welfare in Taiwan. It is aimed to provide insights and understanding into people’s information need for medication. In the research, the gender shows much more difference through the content and structure of the questions. The female askers are more likely to provide more personal information than the male counterpart shown in the questions. Comparatively, the age illustrates less influence. The questions raised by the female askers show more diversity than the male, but they both focus on the side effects and treatment, indications, and the useage information. The theme that most people concern is similar, but there are slightly different in the secondary category of theme. Askers aged between 13 to 25 years old and the age 36 years old have more question about side effects and treatment than the group between the age 26 to 35 years old. The group between the age 26 to35 years old are more concerned with the classification of drugs than other groups. This study explores the characteristics expression and medication information requirement of each group for medication consultation through the online medication consultation. The results of the study will provide references to users of online medication consultation services, professional medical personnel and drug information providers.