從日月潭在地觀點探討設置觀光劇場之研究

A Study of the Local Perception on Tourist Theaters in Sun Moon Lake.

劉金涵(Liu Chin-Han)

指導教授 ： 何康國

國立臺灣師範大學/音樂學院/表演藝術研究所/碩士(2017年)

https://doi.org/10.6345/NTNU202202564

摘要

自2010年以來，國內發展以及製作定目劇的呼聲不斷，由此可見，定目劇或觀光劇場已成為我國表演藝術領域的未來趨勢之一。本研究回顧臺灣目前文化觀光之發展，深入探討臺灣觀光劇場之現況，用以瞭解未來日月潭以觀光劇場發展文化觀光，是否能共同帶動臺灣文化與觀光產業，發展出臺灣獨特文化特色及提升國內經濟效益。

本研究以質性研究法進行，透過文獻分析法觀察與分析亞洲其他觀光劇場成功之案例，以實地訪談法探討日月潭在地對於藝術觀光與觀光劇場的觀點，最後輔以問卷調查法瞭解遊客對當地藝術觀光的意願，以此三種研究方法做為資料蒐集之管道。主要研究對象共分為三個方向：日月潭在地管理機關、旅館業者以及當地居民與商家。

研究結論顯示日月潭需注入觀光新元素以提升平日觀光人次，且在地皆贊成長期在當地舉辦藝文活動，觀光劇場的設置適合在由教育部日月潭教師會館所管理的杏壇，最後研究也發現日月潭國際花火音樂嘉年華對當地的觀光效益降低。透過本研究之結論與建議，希望藉此提供後續相關研究之參考。

關鍵字

觀光劇場 ； 文化觀光 ； 定目劇 ； 觀光劇

並列摘要

Since the year of 2010, the development and production of repertory theater in the country have been repeatedly called for. It follows that repertory theater, or tourist theater, has become one of the trends in the field of performance art in the country. This study reviews the present-day evolution of cultural tourism in Taiwan, examining the current state of Taiwanese tourist theater in depth, in order to understand whether the development of cultural tourism using tourist theater in the Sun Moon Lake area can lead the culture and tourism industry in Taiwan, creating unique Taiwanese culture as well as enhancing the economy.

This research is conducted with qualitative methods, collecting information through the three following research methods: analyzing and observing other successful cases of tourist theater in Asia with the literature analysis method, exploring the local perspective in the Sun Moon Lake area on art tourism and tourist theater with the field interview method, and finally, understanding tourist opinion on local art tourism with the survey method. This study mainly focuses on three subjects: local administrations in the Sun Moon Lake area, hoteliers, and local residents and business.

The conclusion indicates that new tourism elements are needed in the Sun Moon Lake area to increase the tourist population on week days. Moreover, the local community is in favor of holding long term arts and cultural events. An appropriate location to set up the tourist theater is the amphitheater Xingtan managed by the Sun Moon Lake Teacher's Hostel under the Minister of Education. Last but not least, the findings also show that the benefits Sun Moon Lake Festival brings to tourism have decreased. The researcher hopes that the results and suggestions in this thesis will provide future reference for related studies.

並列關鍵字

tourist theater ； repertory theater

參考文獻

書目

中文書目：

于國華、張宏維（2012）。〈2012文化論壇—定目劇，行不行？〉。《PAR表演藝術》，No.240（十二月號，2012），4。

方瑞瑜、何康國、吳家禎、李佳欣、沈奐恩、林孟穎、林儀瑄、張郁珮、黃郁琁、謝雲麒（2016）。《國際藝術展攻略：愛丁堡藝穗節》。臺北市：國立臺灣師範大學。

方瑜（譯）(2016)。《寶塚的經營美學：跨越百年的表演藝術生意經》。臺北市：經濟新潮社。（森下信雄，2016）。