平面視覺空間效果應用於海報設計之創作研究

本研究從文獻探討可知人生理上具有深度的知覺，我們的眼睛藉由判斷深度線索，能有立體及空間的感受，視覺空間的感覺包含空間深度、立體感、前後關係、遠近大小關係等空間感覺。而空間因素不僅只侷限於人視覺所看到的，來感受真實世界的空間深度。藝術家、設計師們在具有長及寬度的海報或畫布等二維的畫面上，做出三維空間及立體效果的一種視覺幻象。因此，本研究以平面的視覺空間效果應用於海報設計為研究主題。透過分析 AGI 國際平面設計師聯盟官網上的 140 張海報案例，歸納出一套可以應用於海報設計的創作表現手法，研究結果共獲得十一種平面視覺空間效果的表現手法:「線性透視空間深度構成」、「漸次空間深度構成」、「光影明暗立體構成」、「虛幻透視立體構成」、「仿真擬物」、「複合影像照片合成」、「重疊」、「色彩前後關係配置」、「線性漸變大小配置」、「非線性相對大小配置」、「大氣透視空間質地構成」，以豐富平面視覺空間效果的可能性，並在海報的表現上創造具有三維空間概念的視覺設計。創作實證以「台北電影節」主視覺為題，將本研究結果之十一種平面視覺空間效果之手法應用於 15 件海報創作，表現出具有空間深度效果電影節視覺作為驗證。本研究結果歸納出以下結論: (一)平面海報加入空間的概念，能夠讓二維的海報有三維空間的感覺 (二)相關案例分析發現「重疊」為應用最普遍的視覺空間效果之表現形式 (三)「錯移」手法亦可讓平面有三維的空間感

關鍵字

深度知覺；深度線索；空間感；視覺空間；海報設計

並列摘要

This study explores from the literature that humans have deep sensations in their physiology. Our eyes can have stereo and spatial feelings by judging depth cues. The sense of visual space includes spatial depth, three-dimensionality, context, and distance. feel. The spatial factor is not only limited to what human vision sees, but also the depth of the real world. Artists and designers create a visual illusion of three-dimensional space and three-dimensional effects on two-dimensional images such as posters or canvases with long and wide widths. Therefore, this study applied the planar visual space effect to poster design as the research topic. Through the analysis of 140 poster cases on the official website of AGI International Graphic Designers Union, a set of creative expression techniques that can be applied to poster design is summarized. The research results show a total of eleven visual visual space effects: "Linear perspective space depth Composition, "gradual space depth composition", "light and shadow stereoscopic composition", "phantom perspective stereo composition", "simulation", "composite image composition", "overlap", "color context", "linear" Gradient size configuration, "non-linear relative size configuration", "atmospheric perspective space texture" to enrich the possibility of planar visual space effects, and create a visual design with a three-dimensional concept in the performance of the poster. The creative evidence is based on the main theme of the "Taipei Film Festival". The eleven visual visual space effects of this research result are applied to 15 posters, showing the visual effect of the film festival with spatial depth effect. The results of this study summarize the following conclusions: (1) The concept of adding a plane poster to the space can make the two-dimensional poster have a three-dimensional feeling. (2) Relevant case analysis found that “overlap” is the most common form of visual space effect applied. (3) The " Interlaced movement" technique also gives the plane a three-dimensional sense of space.