尼采之哲學應用於立體海報設計之初探

本研究主要探討設計中內容與形式之間的關係，內容以尼采哲學理論為基礎，形式則運用立體海報的表現形式。尼采的哲學探討人生的真相與世界的本質，並提出「上帝已死」點出人類長久以來潛在的問題。尼采不僅打破過去傳統的規則，也建立起自身的新價值觀，教人類運用自身的權力意志成為超人。在超越自身的過程中有如螺旋般不停地上升，又一再地回歸自己，形成永恆回歸式的生命哲學思維。哲學的抽象性與時間性透過立體海報設計能更讓觀者聯想與思考，並進行互動，產生時間流動體驗。本研究將尼采分為七個理論概念進行文獻分析，分別為：古希臘悲劇精神、太陽神與酒神、主人與奴隸道德、上帝已死、權力意志、超人以及永恆回歸。立體海報文獻分析探討平面與立體構成中的立體空間呈現，依照既有之立體海報相關文獻整理歸納為立體海報的表現形式，得出三大類：改變海報自身之形態、動態海報形態以及外部空間利用，並將此歸納運用於案例分析，透過50件廣泛蒐集的立體海報設計得出案例的立體表現手法，其中以切割、摺疊、蜷曲為案例主要運用手法。本研究歸納出立體海報的優勢在於增加「明確性」、「注目性」、「創新性」，其中創新性包括趣味性、互動性、五感體驗。本創作流程以尼采哲學理論為創作主題，並找出相對應的尼采語錄，再運用類比思考法以現代的議題延伸個人想法進行立體海報設計創作。希冀透過尼采之生命哲學與立體海報之表現手法，能將抽象的思維轉化為具體簡明的設計，打破以往的平面海報手法，讓觀者透過立體海報之互動產生思考。

關鍵字

尼采；哲學；立體海報設計；互動性；時間性；流動性

並列摘要

This study mainly explores the relationship between content and form in Design. The content is based on Nietzsche's philosophy, and the form uses the 3D poster expression. Nietzsche's philosophy explored the truth of life and proposed "God is dead", pointing out the long-standing potential human problems. He not only broke the traditional rules but also established his new values, teaching humans to use their own "will to power" and become an "overman." The process of transcending rises like a spiral, forming a life philosophy thinking with "Eternal Return." Through 3D Poster Design, the abstractness and temporality of philosophy can enable viewers to think and interact, thereby generating a time experience. This research divides Nietzsche’s philosophy into seven concepts, including The Spirit of the Greek Tragedy, Apollo and Dionysus, Master and Slave Morality, God is Dead, Will to Power, Overman, and Eternal Return. I analyzed poster documents and summarized them into 3D poster expressions, including changing the poster’s form, dynamic poster form, and use of external conditions. Among 50 3D poster design cases, cutting, folding and curling are the main design methods. I conclude that the advantages of 3D posters are the increase in "clarity," "attention," and "innovativeness," including fun, interaction, and five-sense experience. Based on the conclusions, this research takes Nietzsche's philosophy as the topic, finds the corresponding Nietzsche’s quotes, and then uses analogy thinking to develop personal ideas about modern issues in 3D poster design. I hope that through Nietzsche's philosophy and 3D poster design, the abstract thinking can be transformed into a concrete and concise design, breaking the previous graphic poster technique and allowing viewers to think through the interaction of three-dimensional posters.