眷村文化資產保存創新策略之探討－以北投中心新村為例

本研究探討眷村文化保存運動成功後，後眷村時代面臨原眷戶脫離的眷村活化再利用問題，在臺灣眾多文化創意園區的紅海市場，眷村文化資產活化如何發展出特殊價值，及透過公私協力傳承眷村文化與永續經營。本研究透過資料蒐集的方法以文獻分析與訪談為主，將眷村文化概念化為眷村精神，藉此來分析眷村的制度創新與商業模式創新，以提出更貼近眷村文化的中心新村再發展藍圖。本研究發現眷村文化工作者在未來經營階段的重要性，對於北投中心新村發展自己的優勢創造特色，建議以高齡化的戰後嬰兒潮眷村二代為主體，創造眷村生活風格的市場區隔，經營複合式的文創及長照，打造樂活長照理想村，發展公私協力的公益信託財務基礎，透過體驗設計吸引跨區域的文化觀光。

關鍵字

眷村精神；制度興業；藍海策略；永續發展；長期照護

並列摘要

This research investigates the unique value of military dependents’ villages (juancun) as distinct from other cultural parks in Taiwan, and focuses on the revival and sustainable development of the Heart Village (where inhabitant had moved out). This research uses literature review and interviews to collect data. Furthermore, this research analyses juancun institutional innovation and business model innovation, in order to propose a blueprint of the Heart Village’s redevelopment, one which is closer to juancun culture. This research finds that juancun culture professionals will play crucial roles as institutional entrepreneurs in the heritage managing phase of these villages in the future. This research suggests that the Heart Village is suitable for offering reminiscence therapy and long-term care for the baby boomer generation of waishengren. It also suggests to build an area of juancun lifestyle ideal community (where to create happy, alive, and touched experience), and to develop charitable trust system across the public and private sector for an eco-museum in Beitou. This compounded creative LOHAS village may attract cross-regional cultural tourism.