台灣貝類養殖戶、消費者、專家學者風險認知探討-以塑膠微粒為例

本研究採用質性研究法，研究針對養殖漁業者(生產者) 、消費者與專家學者三者之間對海鮮（此指貝類）含有塑膠微粒認知行為來作探討。為確保能深度探索塑膠微粒此一議題對於三者族群之差異性，將採用深度訪談法，訪談對象為在台灣研究塑膠微粒專家學者、以規模作區分北中南養殖貝類漁戶之看法，並以簡易問卷了解一般消費者之想法，以個案三角定錨交叉比對分析找出其意義及差異，深入了解生產者、專家和消費者對於塑膠微粒的知識、態度、行為模式。

關鍵字

塑膠微粒；養殖戶；風險知覺；知識；態度；行為

並列摘要

This study used qualitative research methods to discuss on views of seafood (this refers to shellfish) contain microplastic among fish farmers (producers), consumers, and experts＆scholars. In order to ensure in-depth exploration of the differences between the ideas of microplastics compared to the three ethnic groups, in-depth interviews will be adopted in this research. The interviewees included experts & scholars doing the research related to plastic microparticles and shellfish farmers in Taiwan. Simple questionnaires are used to understand general consumer thoughts. The results can be found through the triangular anchored cross-comparison analysis of individual cases, and in-depth understanding of the knowledge, attitudes and behavior model of producers, experts and consumers regarding the issues of microplastic.