影像拼貼手法應用於漢字海報設計之創作研究－以運動競賽海報為例

在攝影影像取材便利的時代，運用影像與平面設計結合已然是一種普遍的創作手法。當中「影像拼貼」即是經常出現的形式之一。其技法相當多元，從元素的提取到視覺組合的結構，都牽連著整體畫面的效果呈現。本研究希望透過分析與建構影像拼貼不同的構成表現，應用於漢字海報設計中，並以運動競賽為題進行創作。期望藉此呈現出不同的視覺組合。首先從文獻分析中發現，影像拼貼在攝影基礎下，大量的運用影像與多元媒材的拆解重組，轉化成新的設計語言，使其在表現空間與藝術形式上不斷的昇華。而經由案例分析，本研究從影像拼貼在平面藝術、海報設計、影像結合文字造型案例中，歸納出十四種影像拼貼手法及四種影像結合文字造形之表現手法，分別為：影像留白、影像塊面分割、破壞感、複合式影像、影像疊加、抽象影像組成圖像、影像填入圖框、解構重組、幾何切割、重點式表現、律動感、規律感、調和感、空間感、影像裝飾文字、影像造型構成字型、影像與文字同構性、影像填入文字框。最終發展出十五件影像拼貼應用於運動競賽的海報作品，作爲創作實驗之研究成果，並從中發現：(一)影像拼貼手法能為海報視覺增添更豐富的質感肌理，顯示影像素材經由拼貼手法能為海報視覺形成更為豐富的紋理。(二)在漢字海報的應用上，考量到文字辨識性與筆畫結構複雜，會使得影像拼貼受到部分的侷限。若仍想呈現出多層次的拼貼效果，建議可選用抽象影像素材作呈現。

關鍵字

拼貼；運動競賽；漢字海報；影像拼貼

並列摘要

In the era when photo can easily obtain, it has become a common creative technique to combine photo with graphic design. Among them, "photo collage" is one of the frequent forms. From the extraction of elements to the structure of visual combination, can see it's quite diverse techniques. This study hopes to analyze the different composition of photo collage, apply it to the design of Chinese Character poster, and create it with the theme of sports competition, to present different visual combinations. First, from the literature analysis, it’s found that photo collage based on photography, uses a lot of reorganization of photos and multi-media materials, and transforms them into new design language, which makes them constantly sublimate in expression artistic form. This study sums up fourteen kinds of photo collage techniques and four kinds of expression techniques of photo combined with text modeling from the cases of photo collage in art, poster design and photo combined with text modeling. Finally, use fifteen posters with photo collage applied to sports competitions were developed as the research and creative results, and it was found that: (1) photo collage can add more texture to poster vision, showing that photo materials can make more texture for poster vision through collage. (2) In the application of Chinese posters, considering the character recognition and the complex stroke structure, photo collage will be partially limited. If you still want to present multi-level collage effect, it is suggested that can use abstract photo materials for creation.