幾何造形應用於活動形象識別之創作研究

本研究透文獻探討，深入了解幾何幾造形元素與活動形象識別發展，統整得到兩點，第一幾何造形基本元素，點、線、面，第二活動形象識別系統（Event Image Identity System簡稱EIIS），主要是舉辦大型活動、奧運會、博覽會或城市規劃，著重在舉辦活動目的與理念。研究方法分成三階段實施，分別是KJ歸島法、大眾問卷調查以及國際藝術節個案研究進行深入探討。從KJ歸島法想釐清國際藝術節活動形象識別中，幾何造形特徵以及應用特色，得到結論幾何造形特徵以「幾何」、「幾何加文字」、「純字體」，而應用特色得到表現技法有「幾何構成」、「影像編輯」。國際藝術節個案分析可了解到，活動視覺識別特色分成四點，第一識別設計幾何加文字，第二識別風格吸引人、夠注目、好記憶，第三表現形式色彩鮮明對比、輔助圖形靈活無限組合變化、動態識別，第四活動形象識別應用物，可分成活動開幕前、中、後，作為識別應用設計先後順序而得到不同識別效益。將本研究驗證結果，應用於創作作品中，以五款台灣國際藝術節活動形象識別作為創作主題。本研究藉由創作結果歸納出五點結論，如（一）幾何元素組合出多樣造形、（二）簡單幾何造形適合活動形象識別應用、（三）幾何造形相似率偏高、（四）運用美的形式增加幾何造形在應用上豐富性、（五）活動形象識別應用物以活動時間階段性有不同應用物需求。

關鍵字

活動形象識別系統；美的形式；國際藝術節；幾何造形

並列摘要

This study explores from the literature, that of the geometric shaping elements and the development of event image recognition. Two points are obtained. The first basic geometric elements, point, line, and surface, and the second Event Image Identity System (EIIS), mainly for holding Large-scale events, Olympics, expositions or urban planning focus on the purpose and concept of the event.The research method is implemented in three stages, namely the KJ Returning to the Island Method, the Public Questionnaire Survey, and the case study of the International Art Festival for in-depth discussion. From KJ method of returning to the island to clarify the characteristics of geometric shapes and application characteristics in the international art festival activity image recognition, it is concluded that geometric shapes are characterized by "geometric”, "geometry plus text", and "pure fonts", and the application characteristics are used to obtain expression techniques. "Geometric Composition", "Image Editing".According to the case analysis of the International Art Festival, the visual recognition features of the event are divided into four points. The first is to recognize the design geometry plus the text, the second is the recognition style is attractive, eye-catching, and memorable. The third is the vivid color contrast and the flexible auxiliary graphics. Combination change, dynamic identification, the fourth activity image identification application can be divided into before, during and after the opening of the activity, as the sequence of identification application design to obtain different identification benefits. The verification results of this research are applied to creative works, with the image recognition of five Taiwan International Arts Festival activities as the creative theme.This research draws five conclusions based on the creative results, such as (1) The combination of geometric elements to create a variety of shapes, (2) The Simple geometric shapes suitable for active image recognition applications, (3) The geometric shapes of high similarity rate , (4) The increases richness of geometric shapes use of aesthetic principles. (5) The activity image recognition application objects have different application object requirements according to the activity time stage