- 學位論文
碎形幾何自我相似特徵應用於視覺識別設計之研究
Experimental Application of Fractal Geometry’s Self-Similarity Features on Visual Identity Design
摘要
「碎形」一詞是曼德布洛特(B. B.Mandelbrot,1924-)在1975年為解釋人類所認知的世界，如山嶺、樹林、海岸線、雲等自然界存有的複雜形狀與無規則現象所創造的一個新幾何概念，被多方研究與應用於數理及科學界。碎形幾何（Fractal geometry）造形所具有的自我相似、渾沌動態及無窮分支、無限延展、非線性等特徵，使造形結構展現出局部的變化性與整體的統一性，而有別於歐基里德幾何（Euclid geometry）造形所表現出的簡潔、線性、化約。本創作研究的目的，即是應用碎形幾何思維與碎形幾何造形特徵於視覺識別設計上。透過碎形幾何與歐氏幾何概念交互應用，也就是歐氏造形碎形概念化（Euclid -Fractal conceptualize Form），碎形造形歐氏概念化（Fractal- Euclid conceptualize Form）以及碎形造形碎形概念化（Fractal -Fractal conceptualize Form）等創作方法佐以電腦輔助，以進行視覺識別設計。此跨領域的結合，不僅使個體標誌造形富於變化，更可呈現出標誌應用系統設計的延展性，使整體視覺識別設計呈現出動態的平衡，局部與整體的對稱性，使VI展現出豐富的視覺動態，以期為成形已久的VI設計領域，提供另一設計思維與創意表現之參考。
並列摘要
The term, Fractal Geometry, is a new geometry concept been researched and applied in mathematics and science circles resulted from explaining the world which human know such as mountains, woods, coastlines, clouds, etc. by B.B.Mandelbrot in 1975. Instead of the simplify of Euclid geometry, features such as self-similarity, Chaotic Dynamics, boundless-branches, Unlimited Expansion and non-linear of fractal geometry model make the structure of model show part variety and whole unity. The aim of this research is applying thought and features of fractal geometry in Visual Identity design. Through the application of interactivity to the Fractal Geometry and Euclid geometry, such as the creation method of Euclid -Fractal conceptualize Form, Fractal- Euclid conceptualize Form, Fractal -Fractal conceptualize Form, etc.. We expect that the long-history model of Visual Identity design could offer reference of new though and innovative ideas of design under this combination of cross-field, not only causes mark design has more plentiful varieties but also present the extensibility of Visual Identity design system, making visual design show balance of movement, part and whole symmetry and plenty of unity.