流體藝術應用於桃園城市意象文創商品設計創作研究

自2014年桃園正式升格為直轄市與台灣其他城市並列為六都之一後，凸顯城市的地方特色逐漸變成一個重要的課題。本研究運用抽象表現風格之流體藝術概念與技法，創作出以桃園城市意象為主題的文創商品。針對流體藝術、城市意象與城市文創商品三個主題進行文獻探討與分析，再透過影音平台—YouTube，篩選出具代表性之頻道創作者與影片進行案例分析，最後將流體藝術技法歸納出共10種表現技法作為創作研究的基礎，分別為潑灑滴倒法、中心圓輪法、翻轉倒灌法、多點傾倒法、滴流變動法、多孔網漏法、翻吹擴散法、旋轉擴散法、細胞刮畫法、繩子鍊拉法。創作研究「桃花園」、「埤塘景觀」、「航空城」、「眷村生活」四個桃園意象為主題，先以各主題進行流體藝術文本創作，經由編排設計與設計應用完成餐食組、服飾風格組、旅型小物組、茶包裝禮盒組四個系列文創商品，共13件作品。本研究得出三點結論有，第一，立體化或結合其他媒材的應用，仍有很大的空間；第二，流體藝術的翻吹擴散法與繩子練拉法，因為人為控制性較佳，在具體意象的表現較適合；最後，地方意象的城市商品設計，導入新奇的視覺藝術表現，較易引發觀者或消費者的興趣。透過本研究達成推廣桃園地方文化特色之目的，作為後續城市意象文創商品與流體藝術相關應用創作的新思維與參考。

關鍵字

文創商品；抽象表現主義；城市意象；流體藝術；桃園城市

並列摘要

Since Taoyuan was officially upgraded to municipality and listed as one of the six cities alongside other cities in Taiwan in 2014, how to highlight the characteristics and images of the city has gradually become an important topic. This research uses abstract expression style fluid art concepts and techniques to create cultural and creative products with the theme of Taoyuan city image. Conduct literature analysis on the three themes of fluid art, city image and city cultural and creative products. Then through the audio-visual platform-YouTube, select representative channel creators and videos for case analysis, and finally summarize the fluid art techniques into a total of 10 as the basis of creative research. A variety of expression techniques are splashing and dripping method, center circle method, overturning method, multi-point dumping method, dripping variation method, porous net leaking method, blowing diffusion method, rotating diffusion method, cell bubble drawing method, rope chain drawing method. Created and studied the four images of Taoyuan, "Peach Blossom", "Pond Landscape", "Aerotropolis City", and "Military Village Life" as the themes. First, create fluid art painting on each theme, and complete the meal group through layout design and design application. Four series of cultural and creative products, clothing style group, travel-type group, and tea packaging gift box group, with a total of 13 works. This study draws three conclusions. First, there is still a lot of room for the application of three-dimensional or combined with other media; second, the fluid art's blowing and spreading method and the rope training method is more suitable the performance of the specific image , because the artificial control is better; Finally, the city product design of local imagery introduces novel visual art expressions, which is easier to arouse the interest of viewers or consumers. Through this research, the purpose of promoting the local cultural characteristics of Taoyuan is achieved, as a new thinking and reference for the subsequent application creation of city imagey, cultural and creative products and fluid art.