解構主義應用於臺灣觀光動態海報之創作研究

解構主義強調自由與多元，影響甚遠且廣，時至今日依然會透過其延伸出來的手法進行創作。透過「解構」的概念尋找事物被遮蔽之痕跡，且並非純粹追本溯源，而是著重於其解構之過程，與過程中的差異，此概念很適合利用「動態海報」進行創作。因應時代趨勢，動態設計成為視覺設計中主流的設計形式。將動態設計相關的名詞與概念釐清後，掌握其特性，並考慮創作的主題內容、展示地點、成本……等等進行創作。本研究分析解構主義應用於動態海報設計之手法，以兩階段進行，第一階段根據解構主義與動態海報進行文獻分析法，彙整出解構主義應用於設計領域之手法；第二階段再利用內容分析法進行解構主義應用於動態海報之研究，歸納出的四大類別：九種創作手法如下，1.變形：(1)扭曲、(2)任意變形，2.分解：(3) 分割、(4) 拆解，3.重疊：(5) 正相疊(6) 負相疊、(7) 正負轉換相疊，4.破碎：(8) 幾何破碎、(9) 任意破碎。創作實證以臺灣觀光為題進行動態海報的創作，解構主義多元自由的思維和臺灣的狀態有許多相似之處，從臺灣觀光雙年曆中挑選出較具文化價值的活動進行15張動態海報創作。藉由本次創作的驗證，所得之結論為一、解構主義之核心概念並非僅有字面上的拆解；二、解構主義應用於動態海報的九種創作手法；三、解構主義應用於動態海報之創作手法中最常使用分解手法，重疊手法的解構表現較弱；四、動態海報的定義為在文字、符號與圖像的設計中加入「時間」維度，使其動態化傳遞訊息之視覺表達，並透過多媒體呈現；五、「解構主義」應用於「臺灣觀光」與「動態海報」時，需在解構手法與識讀性中達到平衡。

關鍵字

解構主義；動態設計；動態海報；臺灣觀光

並列摘要

Deconstruction emphasizes freedom and pluralism, which has a far-reaching and widespread influence. Today, works are still carried out through the extended techniques of deconstruction. The concept of "deconstruction" leads us to discover the traces of hidden things. Its so-called search is not purely tracing to the origin but the process of deconstruction and its differences. The researcher believes that this concept suits creating "motion posters." In response to recent trends, motion design has ascended to the mainstream form of graphic design, which requires clarifying terms and concepts, mastering characteristics, and considering themes and contents, exhibition locations, costs, and many more aspects. This study analyzes the application of deconstruction to motion poster design in two stages. The first stage conducts a literature analysis based on deconstruction and motion posters to compile a list of deconstruction techniques applied to the design field. The second stage studies the application of deconstruction techniques to motion posters through content analysis and summarizes four categories. The nine creative techniques are as follows: (1)distort, (2)free transform, (3)slice, (4)disassembly, (5)stacking up, (6)stacking down, (7)illusion, (8)geometry incomplete, (9)free fragment. The creation of motion posters is based on the theme of tourism in Taiwan. Many similarities exist between the pluralistic and free-thinking of deconstruction and Taiwan's status. 15 motion posters are created from activities with cultural values selected from Taiwan's biennial tourist calendar. Based on this creation, we can draw the following conclusions: (1) the core concept of deconstruction is not only literally dismantling; (2) the creative techniques of deconstruction applied to motion posters can be divided into four categories: nine creative techniques; (3) deconstruction is the most commonly used method in the creation of motion posters, and the deconstruction performance of overlapping method is weak; (4) the definition of motion posters is to add the dimension of "time" into the design of words, symbols, and images, making them a visual expression of motion message transmission and rendering them through multimedia; (5) when applying "deconstructionism" to "Taiwan sightseeing" and "motion posters", it is necessary to strike a balance between deconstruction techniques and literacy.