賽博龐克文化應用於潮流品牌設計創作之研究

近年人工智能、元宇宙、虛擬世界等議題受到世界矚目，而變化多端的現代，災難發生的頻率越來越頻繁，讓眾人開始注目到賽博龐克的預言;賽博龐克原是科幻小說的分支之一，隨著《銀翼殺手》、《攻殼機動隊》、《阿基拉》、《雪崩》、《駭客任務》等賽博龐克作品問世後討論度越來越高，組成賽博龐克文化最重要的兩個元素分別為賽博空間以及反烏托邦精神，賽博空間為虛擬世界的建構，也是現在原宇宙世界的原型概念，反烏托邦精神則是賽博龐克文化認為高度科技的發展會給人類社會帶來巨大隱憂，進而進入反烏托邦社會。賽博龐克文化為「次文化」的一種，而「潮流服飾」、「潮流品牌」等語彙大量被媒體、網友使用，也是年輕世代追尋的生活態度，當今「潮流品牌」的商業行為背後，為滑板、龐克、嘻哈等反叛體制的「次文化」組成，本研究首先建構出賽博龐克文化與風格，以賽博龐克文化為基底，再探究潮流品牌的發展脈絡，將兩者「次文化」結合，以街頭潮流服裝品牌形式來表達賽博龐克文化。運用研究及案例分析成果來執行自創品牌 Necsus的實務商品設計，包含外套、背心、包包、機能褲、衛衣、T-Shirt等六款商品，以實體創作來驗證本研究設計模式之可行性，並提供組作建議給日後設計、潮流工作者相關題材的參考。

關鍵字

賽博龐克；潮流品牌；街頭文化

並列摘要

In recent years, issues such as artificial intelligence, metaverse, and virtual worlds have received worldwide attention, while the changing modern era and the increasing frequency of catastrophes have brought attention to Cyberpunk's prophecies. Cyberspace is the construction of the virtual world, which is also the archetypal concept of the original universe, while the anti-utopian spirit is the Cyberpunk culture's belief that the development of high technology will bring huge hidden worries to human society, and thus enter the anti- utopian society. Cyberpunk culture is a kind of "subculture", and terms such as "trendy clothing" and "trendy brands" are used by the media and netizens in large numbers, which are also the attitude of life pursued by the young generation. The study firstly constructs Cyberpunk culture and style, takes Cyberpunk culture as the base, and then explores the development of trendy brands, combines the two "subcultures", and expresses Cyberpunk culture in the form of street trendy clothing brands. The research and case study results are used to execute the practical product design of the self-created brand Necsus, including six products, including jackets, undershirts, bags, functional pants, sweatshirts, and T-shirts, to test the feasibility of this research design model with physical creation, and to provide suggestions for future design and trend workers on related topics.