素食產業經營管理探討-以三家素食餐廳經營模式為例

邁向21世紀的今日，臺灣的素食產業，甚至是全球得到消費者和食品企業的廣泛關注。在台灣，素食主義由於其健康理念已成為一大趨勢，不少年輕人和中年人都紛紛從肉食主義轉向素食主義。從全球範圍來說，各國轉向素食主義的人數也不斷增加，該趨勢從歐美各國的有機食品市場銷售份額的增加得以體現。雖然該產業正在蓬勃發展，國內外對於素食產業的經營管理的相關研究並不多。品牌文化意涵集中體現在競爭力上，而提高企業競爭力又同時提高企業知名度是密不可分。建立一個公正公平的激勵機制是素食產業企業管理優勝的法寶。激勵機制的根本核心一定要體現出公正的原則。一個好的企業品牌將大大有利於企業知名度和競爭力的提高。反之，多數研究專注於市場的研究。基於該研究缺口，本研究立足於全球素食產業的市場趨勢、經營理念和時下潮流，去研究探索台灣素食產業的經營管理策略，並以台灣三家優質的素食餐廳採訪整合作為比較分析的依據，最後得出素食產業的經營管理的最優模式與成功要素。

關鍵字

素食產業；營運策略；經營管理；人力資源管理

並列摘要

Towards the 21st century today,the vegetarian industry in Taiwan,and even the global consumer and food companies have been widespread concern. In Taiwan, vegetarianism because of its health concept has become a major trend, many youngpeople and middle-aged people have switched from meat to vegetarianism. Globally,the number of countries turning to vegetarianism is also increasing, the trend from the European and American countries to increase the share of organic food market sales to be reflected. Although the industry is booming, at home and abroad for the vegetarian industry management research is not much.Brand culture embodies the spirit of competitiveness, and improve the competitiveness of enterprises at the same time improve corporate reputation is inseparable. The establishment of a fair and equitable incentive mechanism is the magic weapon for the management of the vegetarian industry.The fundamental core of the incentive mechanism must reflect the principle of justice.A good corporate brand will greatly benefit the enterprise visibility and competitiveness of the increase. On the contrary,most studies focus on market research. Based on the research gap,this study is based on the market trend, management idea and current trend of the global vegetarian industry,and explores the management strategy of Taiwan vegetarian industry,and uses the integration of three high quality vegetarian restaurants in Taiwan as the basis of comparative analysis,And finally the optimal model and success factor of the management and management of the vegetarian industry.