從1985年牛隻海綿狀腦症在英國發生起,世界先進各國為了促進食品安全以及提高供應鏈的透明度,自2000年起紛紛建立食品追溯制度。食品安全議題新聞已是全球目前隨著資訊傳媒發達,以及全球商品國際貿易流通化後,人們在生活中必要警惕的生活習慣。我國在2004年開始推動,並於2007年於農產品生產及驗證管理法頒佈後,正式實施農產品產銷履歷制度。 本研究運用Porter在1985年提出價值鏈觀點,發展台灣農業價值鏈模式的構面指標,和運用模糊德菲法以及層級分析法(AHP)做為本研究分析方法,逐步分析各構面和評估準則間權重關係,以探討台灣農業轉型建立農產品產銷履歷制度的關鍵成功因素。 研究結果顯示,影響台灣農業轉型建立農產品產銷履歷制度關鍵成功因素順序為︰(1)行銷推廣能力;(2)TGAP生產品質之控制能力;(3)制定接軌國際標準之GAP;(4)客戶需求的掌握;(5)產業政策的支持度;(6)相關法令規章的制定。因此,我國農業在推動建立農產品產銷履歷制度時對前述關鍵因素須加以重視,方能加速推動,以在全球食品安全之新趨勢中擁有新利基。
Since 1985, Bovine Spongiform Encephalopathy(BSE) of cattle occurring in the United Kingdom, advanced countries of the world to establish food traceability system in 2000 for encouraging for security and improving openness of the supply chain. The media dissemination of information on food security issues has been developed, as well as global commodity in international trade flows, people need to be vigilant in life habits. Our country finally carried out Traceable Agricultural Product System after promulgating the “Agricultural Production and Certification Act” in 2007 which promoted in 2004. This research use Porter (1985) value chain model to develop the construct indicators of Taiwan’s agricultural value chain model. It adopts fuzzy delphi method and analytic hierarchy process as an analytical method to analyze the weight relationship of each construct indicator and evaluation criterion step by step. Finally, the research will explore the key successful factors of the traceability system of agricultural products as a transformation of Taiwan’s agriculture. Result of the research shows that the key successful factors of Taiwan’s argriculture transformation establishing the traceable agricultural product system are(1)Marketing outreach capacity ,(2)The ability to control TGAP production quality ,(3)The formulation of convergence with international standards GAP,(4)Control customer needs ,(5)Industrial policy support ,(6)The formulation of related laws and regulations. Taiwan’s agriculture has to put emphasis on the aforesaid key factors while promoting and establishing the traceable agricultural product system. This can accelerate the movement of the traceable agricultural product system and also can contribute Taiwan’s agriculture catch the new niches of the food security in the world.