應用解構式計劃行為理論探討影響國中生節能減碳行為意圖因素

Applying the Decomposed Theory of Planned Behavior to Explore the Factors Which Influence the Intention of Energy Saving and Carbon Reduction among Junior High School Students

邱惠珍(Hui-Chen Chiu)

指導教授 ： 詹明興

健行科技大學/商學院/國際企業經營系碩士班/碩士(2016年)

摘要

隨著能源短缺、全球暖化問題的浮現，世界各國皆致力於積極推動節能減碳政策及教育，以減緩其帶來的衝擊幅度，迎接綠色低碳時代的來臨。本研究應用解構式計畫行為理論，藉由行為態度、主觀規範和知覺行為控制的再解構，探討影響國中生節能減碳行為意圖的相關因素，並深入分析其前置因素對各構面之影響。
研究結果得到以下五項結論：
一、學生對環境的利他(或非利己)信念愈強烈，則其節能減碳的行為態度愈強。
二、學生認知到周遭參考團體規範力量愈大，則其節能減碳的主觀規範就愈強。
三、學生自我效能愈強，或是認知到環境的便利性愈高，則其節能減碳的知覺行為控制程度就愈強。
四、學生節能減碳的行為態度愈強、節能減碳的主觀規範愈強、節能減碳的知覺行為控制程度愈強，則其節能減碳的行為意圖就愈強。
五、學生之家庭社經地位的不同，會造成節能減碳的行為態度、知覺行為控制和次群體影響上的差異。
本研究根據上述之研究結果，提出數項建議，以供後續相關實務工作及研究的參考。

關鍵字

節能減碳 ； 解構式計畫行為理論 ； 利己 ； 利他 ； 參考群體 ； 自我效能

並列摘要

With the problems of energy shortages and global warming, various countries in the world have devoted themselves to the active promotion of energy saving and carbon reduction policies and education to slow the degree of the attacks and meet the green low-carbon era. Applying the decomposed theory of planned behavior, this research aims to reconstruct it by behaviors attitudes,subjective norms and perceived behavioral control to explore the factors which influence the behavior intention of junior high school students for energy saving and carbon reduction, and further analyze how the antecedents influence various facets .
The research results comprise four conclusions:
1. The stronger the altruism belief of students towards environment is, the higher level their attitude toward behavior in terms of energy saving and carbon reduction would be.
2. The more powerful the disciplines of reference groups besides students is realized, the stronger subjective norms of energy saving and carbon reduction would be.
3. The higher self-efficacy, or cognitive to the convince of environment of a student is, the stronger perceived behavioral control regarding energy saving and carbon reduction would be.
4. The stronger attitude toward behavior, subjective norms and perceived behavioral control of energy saving and carbon reduction, the stronger behavior intention stronger of energy saving and carbon reduction would be.
5. The differences in the family socio-economic status of the students would be lead to the divergence in attitude toward behavior, perceived behavioral control of energy saving and carbon reduction, andSecondary Groups influence.
This research proposes several suggestions based on the aforementioned results so as to provide reference for the continuous substantive work and researches.

並列關鍵字

energy saving and carbon reduction ； decomposed theory of planned behavior ； egoism ； altruism ； reference group ； self-efficacy

參考文獻

一、中文部份

1. 中華民國國家溫室氣體清冊報告(2015) 。取自http://unfccc.saveoursky.org.tw/2015nir/tw_nir.php。

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