以二維品質模式探討消費者選擇電動機車之因素

To Investigate the Key Factors for Consumers to Choose Electric Vehicles by Kano Model

莊閔耀(Min-Yao Zhuang)

指導教授 ： 張英仲

健行科技大學/商管學院/工業管理系碩士班/碩士(2020年)

摘要

台灣機車發展至今，從進口代工，到可以自主研發，且台灣市區的交通繁雜、機車輕巧且便利，是受到國人親睞的交通工具，近年因科技的進步，發展出電動機車，到2019年為止電動機車掛牌數量逐年攀升，已衝擊銷售燃油機車的數量，電動機車與燃油機車已互相競爭銷售，電動機車是如何提高銷售的數量，除服務的品質外，還需滿足顧客的需求，讓民眾提高購買的意願及電動機車品質的魅力特性所在是本研究欲探討之方向，本研究以Kano二維品質模式探討電動機車的魅力品質特性，帶給消費者作為選擇之方向，與提供業者需改善的低品質屬性。

關鍵字

電動機車 ； Kano ； 精緻化Kano ； 重要度與滿意度

並列摘要

Since the development of locomotives in Taiwan, from imported contract manufacturing to independent research even development. as a result of the traffic in the urban area of Taiwan is complicated, and the locomotives are light and convenient, locomotives became the most popular transportation that favored.In recent years, due to the advancement of technology, electric locomotives have been developed. The number of electric locomotives listed by 2019 has increased year by year, which has impacted the number of fuel locomotives sold. Electric locomotives and fuel locomotives have been competing with each other for sales.In addition to the quality of services, it is also necessary to meet the needs of the customers. The direction of this study is to increase customers’ willingness to purchase the electric locomotives and to figure out the attractive characteristics of the quality of electric locomotives. In the study, by using the Kano model to discuss the electric locomotives, giving the directions of choice to all the customers, and provide low-quality attributes those providers need to improve.

並列關鍵字

Electric Vehicles ； Kano models ； Refined Kano models ； I-S models

參考文獻

1.電動車機車產業網，參考網站：https://www.lev.org.tw/default.asp。

2.台灣GOGORO電動車官網，參考網址：https://www.gogoro.com/tw/。

3.Emoving電動機車–中華汽車網，參考網址：https://www.e-moving.com.tw/series.html。

4.光陽電動機車官網，參考網址：https://www.kymco.com.tw/。

5.金屬工業研究發展中心，參考網站：https://www.mirdc.org.tw/FileDownLoad/IndustryNews/200871711348851.pdf。