精實創業-以3D冰淇淋機為例

A Study on the Lean Startup Development: A case of 3D Ice Cream Machine

楊庭均(Ting-Chun Yang)

指導教授 ： 陳宏瑞

共同指導教授 ： 陳立元(Li-Yuan Chen)

健行科技大學/管理學院/工業管理系碩士班/碩士(2016年)

摘要

根據中小企業白皮書(2015)發布資料顯示，臺灣的產業結構以中小企業為主。而現今創業環境面對全球的競爭力，創業家撰寫創業計畫的期間，市場可能產生很大的變化，計畫推出隨時可能遭遇失敗，因此，舊有的行銷及管理方式必定不適合用在新的任務上。很多人往往會被一個看似完善的創業計畫及經營策略所迷惑。對於創業家或投資人來說，資金耗損是個風險的負擔，也不想等到資金散盡，才開始去了解顧客的需求。
本研究以「3D冰淇淋機」為例，藉由「精實創業」(Lean Startup)流程及系統化創新40發明原理，實際於市場驗證。結合40發明原理以問題為導向的創新思維模式，在現有的知識庫中尋找並解決問題。用科學方法、創新的量化評估方式來提高創業成功率。
從動機的發想開始，為了解決便利店在販售冰淇淋時，無法做出標準大小及形狀的冰淇淋，導致結帳時心裡會不平衡的負面影響。筆者運用工業管理的自動化概念來解決，若能與自動化設備整合在一起，可實現無人化的自動販賣並提供24小時連續的服務。便能大幅度提昇在操作冰淇淋機的供給效率。

關鍵字

TRIZ ； 3D列印 ； 冰淇淋 ； 痛客 ； 精實創業

並列摘要

According to the SME White Paper (2015), Taiwan's industrial structure is dominated by small and medium-sized enterprises. Today's entrepreneurial environment is facing global competitiveness, and the entrepreneur's entrepreneurial program can lead to significant changes in the marketplace. Plans may fail at any time, so the old ways of marketing and management will not be appropriate for the new in the task. Many people are often a seemingly perfect business plans and business strategies confused. For entrepreneurs or investors, the capital loss is a risk burden, do not want to wait until the money cleared, began to understand the needs of customers.
This research, "3D ice cream machine", for example, by "Lean Startup" process and system innovation 40 invention principle, the actual market validation. Combined with the 40 invention principle to problem-oriented innovative thinking mode, in the existing knowledge base to find and solve problems. With scientific methods, innovative quantitative assessment methods to improve the success rate of entrepreneurship.
In order to solve the ice cream in the convenience store selling ice cream, it is impossible to make the standard size and shape of the ice cream, resulting in the checkout when the heart will not balance the negative impact. I use the concept of industrial automation to solve the automation, if integrated with automation equipment, can achieve unattended vending and provide 24-hour continuous service. The supply efficiency of the ice cream machine can be greatly improved.

並列關鍵字

3D Printing ； Ice cream ； Pain-point Seeder ； Lean Startup

參考文獻

參考文獻

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2. 艾瑞克•萊斯(Eric Ries)著，「一次搞懂精實創業」，大師輕鬆讀，NO.420，黃治蘋翻譯，民國一百零二年。

3. 台灣經濟研究月刊，第36卷第2期、APEC (2012), Small and Medium Enterprises Working Group (SMEWG) Strategic Plan 2013~2016, 35th SMEWG Meeting, 2012/SMEWG35/035，民國一百零四年。

4. 宋明弘，TRIZ萃智:系統性創新理論與應用，初版，鼎茂圖書出版股份有限公司，民國九十八年。