智慧資本及創業導向對台灣中小企業國際化程度影響進而探討其經營績效

The Effect of Intellectual Capital and Entrepreneurial Orientation on the Internationalization to Performance of SMEs in Taiwan

曾明浤(Ming-Hung Tseng)

指導教授 ： 方文昌

國立臺北大學/商學院/企業管理學系/碩士(2013年)

摘要

目前台灣中小企業的數目占所有企業數的97%以上，且眾多的中小企業為台灣過去40年來帶來了經濟奇蹟。在現在有很多人為了賺取利潤而設立這些中小企業意即為創業，根據過去文獻記載，自主、創新能力、預應性、風險、競爭積極性，這五個構面被用來形容創業導向。而中小企業為了保持其競爭優勢，智慧資本的創建和轉換是為關鍵。智慧資本要素包括:人力資本、結構資本、關係資本，本研究擬採用這三種類型加以探討。本研究主要探討中小企業國際化程度與智慧資本、創業導向的關係。我們使用了市場動盪及華人文化當作其調節變數。我們知道中西方文化在管理理論上存在著很大的差距，如:人情、商業信譽、情感…等。所以我們要探討其文化對中小企業國際化的影響。而市場動盪常常發生在商業環境當中，對於創業者會有所巨大的影響，因此列出來討論。最後，根據國際化程度，我們將討論該公司的經營業績。這項研究將透過與台灣的中小企業的業主或主要管理人員認識到他們的國國際化程度受到智慧資本與創業導向的影響。

關鍵字

創業導向,華人文化,智慧資本,市場動盪,國際化程度,經營績效,中小型企業

並列摘要

The number of small- and medium-sized enterprises (SMEs) in Taiwan account for more than 97% of all enterprises. SMEs had made the economic success of nations for past 40 years in Taiwan. Many people establish their company for making profit. According to the literatures, these parts used to describe entrepreneurial orientation: autonomy, innovativeness, proactiveness, risk taking, competitive aggressiveness. The managers of SMEs want to maintain competitive advantages, the intellectual capital created and converted are key points. Intellectual capital elements include human capital, structural capital and relational capital, this study intends to adopt those three types to be explored. This study examines the relationships surrounding the internationalization of SMEs as related to intellectual capital, and entrepreneurial orientation. We use the Chinese culture and market turbulence to be moderate. Because of there are culture gaps between Western and Chinese in the most of the existing management theories from the Western, such as human feelings、business reputation、emotion…etc. Taiwan enterprises are often influenced by the Chinese culture. And the market turbulence often occurs within the business environment. Finally, according to the degree of internationalization, we will discuss the company's operating performance. The study will through the questionnaires method with owner or major managers of Taiwan to recognize the effect of intellectual capital and entrepreneurial orientation on their internationalization.

並列關鍵字

Entrepreneurial orientation, Chinese culture, Intellectual capital, Market turbulence, Internationalization, Business performance, SMEs

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