坪林經濟永續發展策略分析

sustainable development strategy for pinglin economy

蔡玉珍(Yu-Chen Tsai)

指導教授 ： 張世賢

國立臺北大學/公共事務學院/公共行政暨政策學系/碩士(2011年)

摘要

經濟永續發展的目標，不僅要追求經濟發展還要兼顧環境保護，並且要符合公平正義原則。
台北縣坪林鄉，現改為新北市坪林區，自古以來就是台北到宜蘭的重要交通樞紐，也是目前大台北地區的水源保護區。而北宜高是臺灣本島首度有高速公路連通東部與西部的一條幹道，其肩負了平
衡區域均衡發展的責任；然而對於通車前位居北宜公路中繼站的坪林而言，卻失去了「休息站效益」，而影響了它的經濟永續發展。
本文以文獻分析法、深度訪談法等質化研究方法，探討雪山隧道通車對坪林經濟產生的衝擊，
政府部門所採取的改善措施或替代方案為何，並透過TOWS分析法，分析其所採取的策略成功與否的原因。
本文研究發現政府部門對雪隧通車造成坪林經濟沒落，所採取的四大因應措施:1.茶業發展:包種茶節確實成功吸引眾多遊客到坪林一遊，但活動期間太短，應再多多舉辦茶葉展售會，加強廣告宣傳。。2.低碳旅遊:開創全國首例的「低碳之旅」，是一項成功的策略。3.低碳社區:策略方向正確，但仍有許多因素待克服。4.水源保育:公所業已反映提高水源保育與回饋費，但未獲採納；政府部門
應可以較精確的方法估算應回饋的經費。

關鍵字

坪林；經濟永續發展；低碳旅遊

並列摘要

The objectives of economic sustainable development are not only to pursue economic development but also to take environmental protection into account, and to comply with the principles of fairness and justice. Pinglin Township of Taipei County, now renamed as Pinglin District of New Taipei City, has been an important transport hub from Taipei to Ilan since the old days and is currently also a water source protection zone of Great Taipei Region. National Highway No.5 (Chiang Wei-shui Freeway) is the first trunk road to connect the east and west of Taiwan with the Freeway. It shoulders the responsibility of balancing the regional development. However, for Pinglin, it was used to be a relay station of the Taipei-Ilan highway before the opening of the Freeway, but lost the “rest area benefits,” affecting its economic sustainable development.
In this paper, the literature analysis, in-depth interviews, and other qualitative methods were adopted to explore the impact of the opening of Snow Mountain Tunnel on the economy of Pinglin and what improvement strategies or alternatives the government departments have taken, and, analyze and review the reasons for the success or failure of these strategies through the TOWS Analysis.
The study found that for the economic decline of Pinglin caused by the opening of Snow Mountain Tunnel, the government departments have taken four response measures, which, along with comments, are as follows: (1) Tea industry development: The Pouchong Tea Festival succeeds in attracting many tourists to pay a visit to Pinglin, but the event period is too short; more tea selling exhibitions should be organized to strengthen the advertising advocacy. (2) Low Carbon Tourism: To create the country's first “Low Carbon Trip” has been a successful strategy. (3) Low Carbon Communities: The strategies have been in the right direction, but there are still many factors to be overcome. (4) Water conservation: The District Office considered increasing the fees for the water conservation and feedback, but this was not accepted. The government departments should be able to estimate the funds to feedback with a more accurate method.

並列關鍵字

pinglin；economic sustainable development；low carbon tourism

參考文獻

張世賢，2004，〈聯合國推動地方永續發展的策略分析〉，《中國行政評論》，卷13期2，3月，頁135－156。

梁雙蓮，2004，〈永續發展與地方公務人員的工作價值觀〉，《中國行政評論》，卷13期2，三月，頁157－182。

廖俊松，2004，〈地方二十一世紀永續發展之策略〉，《中國行政評論》，卷13期2，3月，頁183－212。

謝國雄，2003，《茶鄉社會誌-工資、政府與整體社會範疇》。臺北:中央研究所社會學研究所。

謝琦強、顏建賢，2009，〈全球化下的台灣農村永續發展策略規劃-彰南花卉園區(含高鐵彰化車站)特定區個案研究〉，《朝陽學報》，第14期，8月，頁385-405。