半導體通路商供應鏈關鍵成功因素之研究-以某上櫃公司為例

A Study of the Semiconductor Distributors Supply Chain Critical Success Factors – A Case Study of OTC Company

李秋錦(Lee, Chiu-Chin)

指導教授 ： 古永嘉

國立臺北大學/商學院/企業管理學系/碩士(2013年)

摘要

電子產業近二十年來在台灣蓬勃的發展，不論是上游的IC設計、晶圓廠、製造商，中游的半導體通路商，到下游的電子產品製造商，在全球都佔有一席之地。因為半導體產業科技的進步，經濟規模也不斷的成長，市場的競爭也日趨白熱化，半導體製造商在思考如何在強化自身的技術同時，如何藉由半導體通路商策略夥伴來提昇產品的價值與優勢更是重要。

半導體通路商在整個電子產業的供應鏈中，可能不具備零組件生產或成品生產的能力，但確是在整個產業鏈中扮演著重要的角色。對原廠端有銷售、提供客戶資訊、安全庫存備置的價值；對客戶端而言，除了提供價格與供貨外，技術服務與市場訊息交流更是服務的重點。
然而隨著量產技術的與良率的提昇，電子產品不斷的朝向輕薄短小與多樣化發展，更多的資金來對應大量的營運模式，造成通路業購併現象與經營的危機；半導體通路如何面臨環境快速的變遷考驗，轉型策略將會是很重要的課題。

本研究是以長期代理日本知名品牌半導體通路商個案公司為研究主體，探討個案公司轉型的策略思考、轉型的契機、供應鏈的變化與促使企業轉型成功的關鍵因素。從台灣半導體通路商產業概況分析，個案公司的介紹，在轉型策略的制定下，個案公司由半導體零組件通路商轉型走向有附加價值的技術行銷策略，進而希望轉型到有自有品牌的電子科技業。在轉型的過程中難免會遇到挑戰課題，吾人將以個案公司的SWOT分析來探討並給予營運策略建議，以期能幫助個案公司在整個供應鏈管理上結合的更完整，提高競爭力，並成功達成企業轉型的目的。

關鍵字

半導體通路商 ； 關鍵成功因素 ； 供應鏈管理

並列摘要

Booming development of electronics industry in Taiwan for last two decades, regardless of the upstream in IC design, silicon wafer fabs, manufacturers; the midstream in semiconductor distributors; the downstream in electronics manufacturers, they all have market place in the world. Due to the semiconductor industry advances in technology, the scale of economies also continue to grow, it then the market competition is becoming more intense. The semiconductor manufacturers are in thinking about how to strengthen their technical. At the same time, how to through the strategic partner of semiconductor distributors to enhance the value and benefits are more important now.

Semiconductor distributors, which are in the entire electronics industry supply chain, may not have the ability to produce components or finish products. However, they are playing important roles in the whole industry chain. The value of distributors are having sales, providing customer information, setting the safety stock preparation to the original manufacturers. Also, distributors are putting more important services in addition to providing price and availability, the technical services and exchange marketing information to the client.

However, with mass production techniques and yield improvement, electronics are constantly toward compact size and diversification. Lot more funds to the corresponding mode of operations, which are resulting in the phenomenon of distributors’ mergers and business crises. For the semiconductor distributors, how to face rapid changes in this environment? The transition strategy will be a very important issue.

This case study is based on one semiconductor distributor which has a long-term agent in Japan famous brand. It discusses the case of strategic thinking for company in transition, transformation opportunity, supply chain changes and key success factors for business transformation. Through the profile analysis of Taiwan's semiconductor distributors, the transformation strategy formulation was introduced in the case company. The case company was original in semiconductor and electronic components distributor, it was transformed towards a strategy of value-added technology marketing, and then hope that the transition to have its own brand in Electronic Science and Technology sectors. In the process of transition will inevitably encounter challenges. I will through the case company SWOT analysis to explore and give operational strategy suggestions. Try to help the case company in the entire supply chain management, also, combined with a more complete and improve the competitiveness and success achieve corporate restructuring purposes.

並列關鍵字

Semiconductor Distributors ； Key Success Factors ； Supply Chain Management

參考文獻

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