虛擬教師的性感呈現對學習效果的影響： 吸引力、信任、專業和性別差異

Sexy Avatars as Pedagogical Agents: Attractiveness, Trustworthiness, Expertise and Gender difference

葉韋志(Wei-Jyh Yeh)

指導教授 ： 汪志堅

國立臺北大學/商學院/資訊管理研究所/碩士(2011年)

摘要

本研究針對數位學習環境中，虛擬教師的性感呈現對於學習效果的影響進行探討，共包含兩次的實證研究，使用的資料收集方法為問卷調查與眼動儀眼球注視焦點測量。實證研究一採用實驗設計的方式進行，佐以問卷調查，本次實證研究採行2(男性和女性虛擬教師)x3(三種性感程度:拘謹/性感/過度性感)的實驗設計，發展了六段教學動畫短片，主題為抽菸的害處，受訪者為284個大學和研究生，受訪者被隨機指派觀看教學短片，之後被要求填答問卷，研究一檢驗了學習效果、吸引力、信任和專業性認知在三種裸露程度上的差異，並探討受測者和虛擬教師間性別差異是否有干擾效果。實證研究二則是利用視覺追蹤設備(眼動儀)來分析男女學生在過度性感情境下的注意力是否有差異。研究結果指出，學習效果上，女教師比男教師更有效；教師的性感程度和吸引力成正比，和信任及專業成反比；中度性感的教師有最好的學習效果；受測者和教師之間的性別差異干擾了性感對學習的影響效果；男生對於性感的注意力是顯著高於女性的。

關鍵字

虛擬教師 ； 性感呈現 ； 吸引力 ； 信任度 ； 專業性 ； 性別差異

並列摘要

The study focused on using sexual appeals of pedagogical agents on computer assisted learning environment. The study1 adopted a 2 (male/female pedagogical agent) x 3 (overt sexy/seductive/demure agent) experimental design of 284 students (163 females). The primary analysis consisted of two parts: 1) Comparing the learning effect and attractiveness, trustworthiness and expertise perception to overt sexy/seductive/demure pedagogical agents. 2) Exploring the moderate effect of the gender difference of learners as well as pedagogical agents. Study2 conducted the eye tracking analysis to examine whether the male and female look differently at female sexual appeal. The empirical studies results revealed that sexual appeals of female pedagogical agents are more helpful in learning effect than that of male agent. Sexy appearance of pedagogical agents is positively relative to attractiveness perception of students, and negatively relative to trustworthiness and expertise perception. Medium sexy appearance of pedagogical agents is most beneficial in learning effect. Gender of learners and pedagogical agents moderate the impact of sexy appearance of pedagogical agent on learning effect. Besides, Male students spent more time, and had a higher probability of, looking at female sexual appeal compared to female students.

並列關鍵字

Pedagogical agents ； Sexual appeal ； Attractiveness ； Trustworthiness ； Expertise

參考文獻

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