民眾價值與認知對環境正面行為影響之實證-以台北都會區民眾為例

The Impacts of Value and Environmental cognition on pro-environmental behaviors- Taipei Metropolitan Area Case Study

田志銘(Chih-Ming Tien)

指導教授 ： 楊重信

國立臺北大學/公共事務學院/都市計劃研究所/碩士(2008年)

摘要

無資料

關鍵字

價值、Schwartz價值量表、認知、環境行為

並列摘要

ABSTRACT
The Impacts of Value and Environmental cognition on pro-environmental behaviors - Taipei Metropolitan Area Case Study
by
Chih-Ming Tien-
JULY 2008

ADVISOR(S)：Dr. –Chung-Hsin Yang
DEPARTMENT：GRADUATE INSTITUTE OF URBAN PLANNING
MAJOR：LAND USE AND TRANSIT
DEGREE：MASTER OF URBAN AND REGIONAL PLANNING

Understood that the populace value and the environment cognition to influence of the environment behavior are a very important matter, if can know that behavior of the what kind of value populace favors in the environment is unfriendly, is helpful in aims at the such populace to draw up environmental protection of policy the regulated; Next, if the environment cognition degree recover Gao Zheqi the behavior to the environment to meanly, then may ponder that strengthens the environmental education and the guidance works, enhances the populace to cognition of the environment, achieves the environmental protection or the environment improvement goal. Of of therefore real diagnosis of the populace value, the cognition as well as the environment behavior relations are a quite important research subject
This paper employs Schwartz’s Scale of Values with age above18 in Taipei Metro. The questionnaires which can detect public’s perceptions on greenhouse effects and the pro-environmental behaviors are designed along with the value survey. The main purposes of this survey study are as follows:
（1）To test the emergence of the two value dimension claimed by Schwartz’s; i.e. dimensions of Self-Enhancement versus Self-Transcendence (T/E) and
Openness to Change versus Conservation (O/C).
（2）Identify the dimensions of values of the general public in Taipei Metro.
（3）Understand the general public’s perceptions in environmental in Taipei
Metro.
（4） Empirically test the relationships between the Pro-environmental
behaviors and the value patterns and greenhouse perceptions.

The following findings are established based on the descriptive statistics:
(1) The items received greatly concerns by the general public in Taipei Metro are
Honoring Parents , family security , Protecting the environment , Preventing pollution , Respecting the earth , True friendship clean , A World at Peace etc.
(2) The environment cognition aspect, discovered that the populace are high
regarding the environment cognition degree, some even reach as high as 90%, but has 60% populace approval to actual participation environmental protection; It is noteworthy that the populace regarding nowadays average water and electricity charges understanding suitable low, regardless of being the electricity price or the sailor, has the populace who reaches as high as in over 80% not to be clear, is question which is noteworthy.
(3) In the environment behavior's part, the populace have the different height
degree behavior regarding each item of environment positive behavior, demonstrated that the populace will compare in the positive behavior which generally thought to be potential achievement, but does not pay attention in some populace has not displayed the same investment degree.
Mayor findings derived from value dimension tests include:
（1） Three value dimensions are identified from general public in Taipei Metro; They are: (i) Stable and peace dimension which locating on Schwartz’ quadrant Ⅳ. (ii) Innovation and joyful which covers Schwartz’s quadrantⅠ、Ⅱ（iii）Power and authority which locating on Schwartz’s Ⅲ.
Regarding to the empirical test on the relationships between values, perceptions and behavior, the major findings include: (1) The general public’s age, income , education , the Stable and peace value and environmental cognition are the predictors of the pro-environmental behaviors. The higher the age, the income, the preference on stable and peace value identified and higher environmental cognition, the higher the tendency to adopt pro-environmental behaviors. (2) There are no significant relationships between pro-environmental behaviors and the public’s gender , and housing ownership.

Keywords：value, Schwartz’s Scale of Values, environmental cognition,
pro-environmental behaviors

並列關鍵字

value, Schwartz’s Scale of Values, environmental cognition,

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