金控公司企業社會責任策略對經營績效的影響

The Relationship Between Corporate Social Responsibility and Financial Performance in Financial Holding Companies

張慧貞(Hui-Chen C hang)

指導教授 ： 林烱垚

共同指導教授 ： 林泉源(Chuang-Yuang Lin)

國立臺北大學/商學院/國際財務金融碩士在職專班/碩士(2012年)

摘要

本研究期間從2006年第一季起至2011年第三季為止，以國內金控公司為對象，探討金控公司企業社會責任策略對經營績效的影響，在參酌相關法令、書籍以及文獻下，將金控公司的企業社會責任區分為公司治理、社會績效以及資金運用三大面向，以追蹤資料模型進行迴歸分析。

本研究結論如下：
一、在公司治理項目下，董監事質押比率、大股東持股比率、經理人持股比率、獨立董監事比率佔全體董監事比率對經營績效呈負向顯著關係；金控公司設立審計委員會對經營績效呈正向顯著關係。
二、在社會績效項目下，成立財團法人慈善基金會從事公益活動對於經營績效呈正向顯著關係；違反主管機關規定遭到罰款次數與經營績效呈負向顯著關係。
三、在資金運用項目下，總資產周轉率與經營績效呈正向顯著相關，固定資產周轉率與經營績效呈負向顯著關係，與研究假說不同，推論為銀行的固定資產為自用及租賃，其報酬率遠不及以購買固定資產的資金貸放所得之利差收入。銀行逾放比與經營績效呈負向顯著關係；銀行存放比與資產報酬率和稅前純益率呈正向顯著關係。

關鍵字

金控公司 ； 企業社會責任 ； 公司治理 ； 經營績效

並列摘要

This study explores the relationship between corporate social responsibility and financial performance in financial holding companies. 13 Taiwanese financial holding companies are included in the dataset, over the period of 2006-2011. According to the literature, the activities of corporate social responsibility were classified into three categories: corporate governance, corporate social performance and operating performance. The relationship between activities of these three categories and financial performance was tested by panel data regression model.

The results of this studying are summarized as follows:
1.Corporate governance:
-The ratio of the pledged shares held by the board and supervisors has a negative and significant relationship with the financial performance
-The director shares holding ratio and manager share holding ratio have a negative and significant relationship with the financial performance
-The ratio of the number of independent directors by the total number of directors on the board has a negative and significant relationship with the financial performance
-Companies that have audit committees has a positive and significant relationship with the financial performance
2.Corporate social performance:
-Companies that engage in charitable activities has a positive and significant relationship with the financial performance
-Frequency of companies that violate of the provisions has a negative and significant relationship with the financial performance
3.Operating performance:
-The total asset turnover ratio has a positive and significant relationship with the financial performance
-The fixed asset turnover ratio has a negative and significant relationship with the financial performance.
-The non-performing loan ratio has a negative and significant relationship with the financial performance.
-The loan-to-deposit ratio has a positive and significant relationship with the financial performance measured with return on equity (ROE) and pre-tax net profit rate (PMS).

並列關鍵字

Financial Holding Company ； Corporate social Responsibility ； Corporate Governance ； Performance

參考文獻

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2. 行政院金融監督管理委員會www.fsc.gov.tw