隨著科技及網路的蓬勃發展,智慧型手機(Smart Phone)市場的需求與功能隨著市場擴展程度迅速成長。智慧型手機除了生活機能性高也利用遊戲提升移動娛樂使用者黏度,也因此智慧型手機使用者數量大增。而同樣具有移動娛樂性的掌上型遊戲機,近幾年來明顯受到智慧型手機市場擠壓,於是掌上型遊戲機及遊戲市場中另一產品--家用型遊戲機(Vedio Game Console),兩者現今市場概況與未來產品發展趨勢是否受到智慧型手機市場之替代(Substitute)或互補 (Complements),為遊戲機業者關注的焦點。我們使用品質機能展開法之產品功能矩陣分析其產品屬性相互間的取代或補償性,並依據次集資料收集使用者對各項產品功能滿意程度,了解智慧型手機未來產品發展趨勢是否可能取代掌上型遊戲機,是否可能補償家用型遊戲機。本研究貢獻為幫助遊戲產業了解產業概況,並提供遊戲產業未來正確產品決策方向以贏得優勢。
Along with the development of technology and network, the Smart Phone Market demand and the function growing rapidly with the level of market expansion. The Smart Phone not only provide high quality of livehood but also promote the consumer’s stickiness of the moblie entertainment. Handle Game Console has the same facility of mobile entertainment as Smart Phone. Recently, Handle Game Console Market obviously occupied by Smart Phone Market, so the gaming entrepreneur most focus on the market survey of Vedio Game Console and Handle Game Console nowadays ,and the product tendency if each of them will substitute for Smart Phone or be a relationship of complements. This research use the method of QFD of product function matrix to analyze the product attribution. Wondering if the product tendency of Handle Game Console in the future is inteaded or not will be an infullence of the enterprise own strong strategy and market superiority.