創業經營過程中,廠商遭逢失敗、挫折等困境在所難免。近年來,台灣傳統產業面臨成本與競爭雙重壓力,廠商面對此艱困的總體與產業環境更可能遭遇更多困境,若不能將此困境經驗轉化為未來重新出發的力量,終將式微。 本研究採用質性個案研究法,旨在探討廠商面臨困境後,如何解讀與經歷一連串的困境學習過程,透過對於單一產業四家個案公司深度訪談,瞭解企業經營者如何解讀困境經驗,並進一步採辨識、分析與試誤的學習過程,進而歸納其經歷困境後的學習體認,因而建構廠商動態能力,亦能經由困境中獲得學習價值。 透過個案分析顯示,台灣傳統製鞋產業因為特殊的經營型態,在OEM時期即累積深厚製鞋技術與能力,受到外在環境衝擊、內部組織運作等因素影響,導致經營過程中遭遇大小不等的困境。四家個案公司皆因為經營者對於困境的不同解讀,而重新調整自身能力與改善管理制度,同時與本身具備的專業知識有效銜接,經由獨特的學習過程,獲取學習價值,並使個案公司得以創造、建構競爭對手難以複製的動態能力。本研究希望藉著個案廠商的實務、經驗以及正面態度,作為創業經營過程中遭遇大小困境之企業的借鏡,以求企業永續經營。
Failure or difficulty is an unavoidable phenomenon in the process of business venture. In recent years, traditional industries in Taiwan have been in highly competitive and costly market. Such environment makes it difficult for those industries to survive. If the entrepreneurs cannot transfer the unsuccessful experience into knowledge, this may lead their company to shut down. We adopt multiple case studies, focus on single industry, and use dialog-in-depth approach to find out how those entrepreneurs value their business failure. In this article, we integrate those learning of failure experience into three core learning process. Our study suggests that failure or difficulty can provide a learning journey for entrepreneurs, it can also improve their entrepreneurial competence.