新產品開發流程品質與新產品績效：知識整合機制的調節效果

Quality of New Product Development Process and New Product Performance: The Moderating Effect of Knowledge Integration Mechanisms

高曉屏(Hsiao-Ping Kao)

指導教授 ： 蔡坤宏

國立臺北大學/商學院/企業管理學系/碩士(2009年)

摘要

Cooper & Kleinschmidt (2007)認為新產品開發流程品質為影響新產品成敗的首要關鍵，並且提出六個構成新產品開發流程的品質要素。本篇論文欲藉探討這六個品質要素與新產品績效間的關係。再者，由於新產品開發流程涉及多功能部門間的整合與協調，因此，論文也檢視知識整合機制的調節效果(moderating effect)。以產品開發專案為對象，回收124份有效問卷。使用結構方程模式進行假說檢定。結果顯示品質要素間具有一定的因果關係，並且存在中介變數的可能，亦即前端準備的執行會影響產品定義的執行，而產品定義後會影響流程彈性，進而影響新產品績效。另一方面，高程度的知識整合機制使用對於新產品開發初期特別重要。總而言之，本研究提供管理者不同的角度重新檢視新產品開發流程的機會。

關鍵字

知識整合機制,新產品開發流程品質,新產品績效

並列摘要

Cooper & Kleinschmidt (2007) argues that quality of new product development process are the critical factors to make the new product succeed, and it is composed by six quality factors. This thesis adopts process perspective to examine the relationship between these six quality factors and new product performance. In the meantime, new product development process involve in integration and coordination between multi-functional departments, this study also investigates the moderating effect of knowledge integration coordination mechanisms on quality of new product development process and new product performance.
This study collects 124 valid returned samples from manufacturing and technology industry. Using structural equation modeling to test hypothesis shows that quality factors have specific causal relationship, and it also show the existence of mediated variables. It means that executed well in up-front homework will affect product definition, and the product definition will affect the process flexibility, and finally promote new product performance. On the other hand, high level of knowledge integration coordination mechanisms is especially important in initial stage of new product development. In sum, this study provides managers the opportunity to reexamine the new product development process in different way.

並列關鍵字

knowledge integration coordination mechanisms, quality of new product development process, new product performance

參考文獻

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