本研究以台南市市民調查為對象,進行城市視覺形象代表性地標之研究,本研究共分為五階段進行調查。第一階段之結果顯示古蹟類為最具代表性的基本地標;由第二階段結果可得知赤崁樓是城市環境向度中最熟悉之地標;第三階段結果顯示海神廟、贔屭碑、文昌閣是最能代表赤崁樓的視覺意象符號;第四階段調查結果可知受測者不會因為影像式VR的呈像方式而對赤崁樓地標有所不同的認知,赤崁樓代表性之視覺造形元素分別為梯形造形、RGB#800000色彩、溫暖及渾厚的質感。第五階段根據研究結果創作赤崁樓影像式VR導覽系統及赤崁樓視覺形象識別系統設計,作為推廣台南市整體視覺形象的設計,而此將有助於台南市城市行銷及形象的建立。
City image is the feature of city development. We present a way on investigate representative landmark of city image. The study divided into five stages. At the first stage, it reveals that the category of historic spot is the most representative landmark. The second stage indicates that the Chi-Kan tower is the most familiar landmark. Then, the conclusion of third stage points out that Hai-Shent temple, Bi-Xi Stele and Wen-Chang Pavilion are the most representation visual symbols of Chi-Can tower. Furthermore, results of fourth stage points out that the image in VR form won’t affect the cognition of Chi-Kan tower, and the representative visual shape elements of Chi-Kan tower are trapezoid, color RGB#800000 and perception of warm and heavy. Eventually, in the fifth stage, we build a VR tour guide system and CIS of Chi-Kan tower on the basis of the results we get from stage 1 to 4. We look forward to popularize the visual image design of Tainan city and promote the marketing and image of Tainan city.