- 學位論文
網路化訓練成效對工作與家庭衝突、銷售績效之影響
The Impacts of Web-Based Training on Work-Family Conflict and Sales Performance
摘要
目前，國內網路化訓練相關的研究，偏向於探討企業導入網路化訓練的模式與程序、課程內容、企業導入網路化訓練的概況、考量因素與關鍵成功因素。而過去文獻中少有探討與網路化訓練成效對銷售人員工作與家庭衝突之影響。但網路化訓練的成效一直都是企業所關注的焦點，網路化訓練的成效良窳並非由單一因素或構面所造成，故本研究將探討組織因素、個人因素對網路化訓練成效的影響。人才是企業的決勝關鍵，如何使網路化訓練成本效益提高，進而達到訓練之成效，為本研究目的之一；以及網路化訓練成效是否可以改善工作與家庭衝突，也正是本研究最大之目的。期望透過本研究所得之成果，將可對已導入或者計劃導入之企業組織，及未來對網路化訓練相關的學術研究者，具有參考價值，故此為本研究之動機。 本研究以人壽保險產業網路化訓練成效為研究背景，並以六家人壽保險業的301位第一線銷售人員為研究對象。複迴歸分析結果顯示，(1)高階主管支持、獎懲、成就動機對網路化訓練成效呈顯著正向影響。(2)評鑑、自我導向學習對網路化訓練成效的影響未達顯著水準。(3)網路化訓練成效對銷售績效、工作滿意呈顯正向影響。(4)網路化訓練成效對工作與家庭衝突的影響未達顯著水準。(5)工作與家庭衝突對銷售績效的影響未達顯著水準。(6)工作與家庭衝突對工作滿意呈顯著負向影響。(7)家庭滿意對工作與家庭衝突－工作滿意的影響未達顯著水準。(8)銷售績效對工作滿意的影響呈顯著正向影響。最後研究者依據實證結果，提出具體建議，以供已導入或者計劃導入之企業組織高階主管及人力資源部門參考，並提出後續研究的建議。
並列摘要
According to the researches regarding domestic Web-based training (WBT), most of them tend to discuss how the enterprises bring the mode and progress of WBT into the companies, what’s the condition of the actual training, what factors and key points lead it to success. In the past, few research discussed the effects that how the WBT training outcomes influence the sales performance and Work-Family Conflict (WFC). However, the enterprises had always focused on the WBT training results caused not only by one factor. Therefore, this research discussed the influences about organizational factors, and personal factors influence the WBT effects. Human Resources are the essential part in a company. The purpose of this research is to find out the way how to increase the WBT cost effectiveness and then to reach the training outcomes; and the WBT cost to improve WFC. Through this research, we hope that some WBT researchers and corporations that are planning or carrying out the WBT training could get some useful information. Also, that is the motivation of this research. The research to WBT cost in life insurance industry to research back ground, and six of the 301 life insurance sales for the first line of research. The multiple-regression -analysis indicated that (1) top managemtent support, reward and punidshment, and achievement motivation have positive influence on WBT cost, (2) evaluation and self-directed learning has non-significant correlation to the WBT cost, (3) WBT cost have positive influence on sales performance and job satisfaction, (4) WBT cost has non-significant correlation to the WFC, (5) WFC has non-significant correlation to the sales performance, (6) WFC have negative influence on job satisfacetion, and (7) family satisfaction has non-significant correlation to the WFC-job satisfaction. (8) sales performance have positive influence on job satisfaction. According to the evidences, we give some concrete suggestions for some researchers and companies who were dealing with WBT training. Also, we give suggestions of further researches of WBT training.