本研究以需求觀點探討激勵因素傾向、工作滿意與留任意願之關係。優秀員工是企業重要資源之一,如何吸引、留住合適之優秀員工為企業創造綜效,以及維持企業內人員低流動率,是控制企業營運成本的管理方式之一。知識經濟時代,人力資源是企業競爭力之一。如何在人力資源爭戰中獲得人才,以保持企業競爭優勢,是不可輕忽的重要營運策略。管理者透過調查瞭解員工對不同激勵因素重視程度,並採取相關對應措施,以增強優秀員工之留任意願。本研究以民營企業員工為對象進行問卷調查,問卷有效樣本為386份,以因素分析、差異分析、迴歸分析等統計方法進行資料分析。研究結果顯示:(1) 性別在激勵因素傾向之「生存因素」與「關係因素」呈現顯著差異;(2) 工作職級與月收入在工作滿意呈現顯著差異;(3) 婚姻狀況、工作職級、年齡、月收入與工作年資在留任意願呈現顯著差異;(4)「成長因素」對「整體工作滿意」呈現顯著正向影響;(5)激勵因素傾向會透過工作滿意的中介效果對留任意願產生影響。
By the perspective of demand, this study probed into the relationship among incentive factor orientation, job satisfaction and intention to stay. Excellent employees are one of the important resources of enterprises. How to attract and retain those employees to create corporate effectiveness and reduce the employees’ turnover rate is crucial for the management in controlling corporate operational cost. In the era of knowledge-based economy, human resources are the competitive advantages of enterprises. How to fight for human resources to maintain corporate competitive advantages is an important operational strategy. By investigation, managers explore importance of different incentive factors for employees and adopt related measures in order to enhance employees’ intention to stay. This study conducted a questionnaire survey on employees of private enterprises, and retrieved 386 valid questionnaire samples. Factor analysis, difference analysis and regression analysis were conducted. According to the results: (1) gender has a significant difference on “survival factor ” and “relationship factor” of incentive factor orientation; (2) work position and monthly income have a significant difference on job satisfaction; (3) marital status, work position, age, monthly income and seniority have significant differences on intention to stay; (4) “growth factor” significantly and positively influences “total job satisfaction”; (5) incentive factor orientation influences intention to stay by moderating effect of job satisfaction.