社區居民社區意識及農村旅遊認知對旅遊參與意願之研究–以虎尾鎮農村再生社區為例

The Study of the Relationship Among Sense of Community,Cognition of Rural Tourism and Willingness to Participate：A Case Study of Rural Regeneration Community in Huwei Township

魏玲姬(Ling-Chi Wei)

指導教授 ： 黃志成

國立虎尾科技大學/管理學院/企業管理系經營管理碩士在職專班/碩士(2016年)

摘要

『農村再生條例』通過至今，各縣市農村社區居民主動藉由參與培根計畫，而成為所謂的農村再生社區，每年編列財務計畫來發展農村，活化農村，而虎尾鎮自然也不例外，發展至104年12月已有8個社區通過，除了基礎硬體設施明顯改進之外，社區逐步邁向3級及6級服務產業。希望藉由此研究，了解各社區居民之社區意識、農村旅遊認知及旅遊參與意願，資料調查分析整合後，提供給虎尾鎮相關單位針對農村再生社區旅遊做整體之規劃。經由對社區居民問卷調查得到資料，以獨立樣本t檢定及單因子變異數分析，社區居民屬性構面中，研究結果發現：社區居民之性別、教育程度、家中子女、參加培根課程、居住社區及主要參與社區組織等構面，對社區意識有顯著性差異；社區居民之教育程度、參加培根課程、居住社區及主要參與社區組織等構面，對農村旅遊認知有顯著性差異；社區居民之參加培根課程、居住社區及主要參與社區組織等構面，對旅遊參與意願有顯著性差異。再經由多元迴歸分析結果發現：社區居民社區意識對農村旅遊認知有顯著性影響；社區居民農村旅遊認知對旅遊參與意願有顯著性影響；社區居民社區意識對旅遊參與意願有顯著性影響。資料分析結果後專訪鎮長，表示未來可針對農村再生社區規畫區域旅遊，並可提供50部腳踏車及撥調幸福專車工接駁之交通工具。

關鍵字

社區意識 ； 農村旅遊認知 ； 參與意願 ； 農村再生

並列摘要

Since Rural Rejuvenation Act was passed, those residents in rural communities have actively participated in Rural Rejuvenation Program to have had their communities become so called Rural Regeneration Communities; thus, they are eligible to get the budget annually from the government to revitalize and rejuvenate their communities. So far, eight communities are eligible to get the budget since Dec, 2015 in Huwei Township; they not only improve their hardware but have their communities become the tertiary sector of the economy and even the sixth industry (combining the primary, secondary, and the tertiary sectors) as well. Therefore, the researcher tried to explore residents’ sense of community, cognition of rural tourism and participation willingness; by data analysis, the results of the study could provide the relative units in Huwei Township with a clear map to plan rural tourism in those rural regeneration communities
As for the collected data, the researcher adopted Independent-Sample T Test and One-way ANOVA. As for personal characteristics of community residents, the results of the study show that (1) residents’ gender, educational background, offspring, Rural Rejuvenation Program participation, location, and community organization participation have significant differences toward sense of community, (2) residents’ gender, Rural Rejuvenation Program participation, location, and community organization participation have significant differences in cognition of rural tourism, and (3) residents’ Rural Rejuvenation Program participation, location, and community organization participation have significant differences in participation willingness. Besides, by multiple regression analysis, the results of the study show that (1) residents’ sense of community has significant influence on cognition of rural tourism, (2) residents’ cognition of rural tourism has significant influence on participation willingness, and (3) residents’ sense of community has significant influence on participation willingness. The researcher also interviewed the mayor in Huwei Township, and he said that it is possible to plan rural tourism in those rural regeneration communities and to offer fifty bikes and free shuttle bus service.

並列關鍵字

Sense of Community ； Cognition of Rural Tourism ； Participation Willingness ； Rural Regeneration

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