雲林縣國小教師金錢態度與消費決策型態關係之研究

A Study on the Relationship between Money Attitudes and Consumer Decision-making Styles among Primary School Teachers in Yunlin

劉源城(Yuan-Cheng Liu)

指導教授 ： 賴雅雯

國立虎尾科技大學/管理學院/經營管理研究所在職專班/碩士(2014年)

https://doi.org/10.6827/NFU.2014.00256

摘要

隨著現代科技的發達，現代人們的消費能力大幅的提升。因而許多專家學者試著把金融理財概念融入國小教學課程，而教師金錢態度影響學生甚巨。本研究期待透過理論與實證的探討與分析，瞭解當前雲林縣國小教師的金錢態度與消費者決策型態現況，探究二者之間的關聯性，並利用黃佩君(2013)之結果做比較，以瞭解鄉村與都市的國小教師在金錢態度與消費決策型態上的差異性。問卷資料經由次數分配、描述性統計、獨立樣本T 檢定、變異數分析、Pearson積差相關獲得結果如下：
1.雲林縣國小教師的金錢態度在「預算」層面表現最明顯，而高雄市國小教師則在「權力名望」層面表現較明顯。
2.雲林縣國小教師的消費決策型態傾向於「價格意識型」，高雄市國小教師的消費決策型態亦傾向於「價格意識型」。
3.雲林縣國小教師在金錢態度的「焦慮」與消費決策型態的整體相關最高，高雄市國小教師在金錢態度的「權力名望」與消費決策型態的整體相關最高。

關鍵字

國小教師 ； 金錢態度 ； 預算 ； 消費行為 ； 消費決策型態

並列摘要

With the development of modern technology, modern people’s consuming ability has increased greatly. Thus, many experts and scholars try to integrate financial planning conceptions into elementary curriculum. Teacher’s money attitude also affects students a lot. This study aims to the current Yunlin County elementary school teachers’ money attitudes and the status of the consumer decision-making styles, and explores the relationship between the two. And I also compare the results with the Kaohsiung City elementary school teachers documented in Huang (2013)(黃珮君,2013) to understand the difference between rural and urban elementary school teachers in terms of money attitudes and consumer decision-making styles. I analysize the data of Questionnaire via frequency distribution, descriptive statistics, independent samples T-test, ANOVA, Pearson product moment correlation analysis and obtain the following results:
1.Money attitudes of teachers in Yunlin County elementary school are prominent in the “budget” aspect, but teachers in Kaohsiung City elementary school are significant in the “power and fame” aspect.
2.The consumer decision-making styles of teachers in Yunlin County elementary school and Kaohsiung elementary school are all prone to the “price consciousness” aspect.
3.The money attitudes of teachers in Yunlin County elementary school are in highest correlated with anxiety; the money attitudes of teachers in Kaohsiung City elementary school are hightly correlated with “power and fame” aspect.

並列關鍵字

primary school teacher ； money attitudes ； budget ； consumer behavior ； Consumer Decision-making Styles

參考文獻

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