隔著螢幕恐懼也會傳染！探討鬼故事社群中的真實感以及情緒感染對享樂經驗的影響—以批踢踢實業坊的飄版為例

Fear Can Be Contagious Even Through Screens! A Discussion on the Perceived Realism within the Ghost Story Community and the Influence of Emotional Contagion on Enjoyment Experience A Case Study on the PTT Marvel Board

周昱璇(Yu-Hsuan Chou)

指導教授 ： 陳延昇

國立交通大學/人文社會學院/傳播研究所/碩士(2018年)

摘要

‭ ‬本研究關注近年極受歡迎的鬼故事社群，並以實驗法探討閱聽人‭ ‬觀看鬼故事時的娛樂經驗。‭ ‬
‭ ‬研究中認為鬼故事社群雖然皆以文字呈現，但卻擁有兩大無可取‭ ‬代的特性，其一為故事文本的「真實感」，社群上的鬼故事主要內容‭ ‬皆為網友所分享的真人真事的親身經驗‭;‬其二為社群所獨有的「情緒‭ ‬感染」，社群媒體的互動性質，使得觀看鬼故事的閱聽人彼此間的恐‭ ‬懼情緒能夠互相感染。另外，研究也關注鬼故事社群是否能僅依賴文‭ ‬字，引起閱聽人的臨場感。‭ ‬
‭ ‬研究結果發現，當鬼故事真實程度高且留言中具有恐懼情緒時，‭ ‬會使閱聽人擁有最好的享樂經驗，鬼故事社群讓閱聽人擁有陪伴感受。‭ ‬但真實感仍然為鬼故事的主要享樂感來源，恐懼情緒留言則具有帶風‭ ‬向的效果。此外，臨場感在鬼故事社群中也扮演重要角色。‭ ‬

關鍵字

鬼故事社群 ； 感知真實 ； 情緒感染 ； 臨場感 ； 享樂經驗

並列摘要

This study looks at the ghost story community that has become wildly popular in recent years, seeking to explore the entertainment experience of audience by applying experimental methods.
This study points out that even though the ghost story community is rendered only by means of texts, it holds two main features that make itself irreplaceable. The first being the ‘Perceived Realism’ within the narratives, for most ghost stories are based on true experience of the community members; The second being the ‘emotional contagion’ exclusive to this community, meaning that the interactions on this social media may cause the emotion of fear to become contagious among the audience. In addition, this study examines whether the ghost story community can only give rise to a sense of presence through texts.
The result indicates that best enjoyment experience can be created when the stories are highly authentic and the emotion of fear can be detected from the comments. The ghost story community allows the audience to feel accompanied. However, perceived realism is still the main sources of enjoyment, while comments with fear holds sway over the audience. Furthermore, the sense of presence is also a crucial element within the ghost story community.

並列關鍵字

ghost story community ； fear ； perceived realism ； emotional contagion ； Presence ； enjoyment experience

參考文獻

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