IC設計產業建置服務創新之物聯網(IoT)開發平台應用於智慧家庭市場之營運策略分析

Analysis of the Operational Strategy of the Internet of Things (IoT) Development Platform for IC Design Industry Construction Service Innovation in Smart Home Markets

梁桂祥(Kuei-Hsiang Liang)

指導教授 ： 林亭汝

國立交通大學/管理學院/管理學院科技管理學程/碩士(2019年)

摘要

本研究主要探討台灣的IC設計產業近年來營運方向受到多方嚴厲地挑戰，而近幾年來科技的進步，加速未來物聯網市場日益成熟，台灣的IC設計公司如何藉由物聯網(IOT)產業趨勢迎接各方面的挑戰。本研究希望台灣本土的IC設計業者藉由建置物聯網產品開發的軟體平台，提供系統開發業者及創客(Ｍaker)們可以在此軟體開發平台加速產品研發的腳步，藉由許多的創意想法在此平台實現，也可以藉此縮短開發智慧家庭產品的時程，以獲得營運上的優勢。本論文以Garry Hamel(2000)提供的商業模式的四個主軸核心策略(Core Strategy)、策略性資源 (Strategic Resources)、顧客界面 (Customer Interface)、價值網絡 (Value Network)做為本研究之主要核心架構，同時搭配近年來的熱門學術概念:平台經濟及創新服務流程作為此開發平台的探討。最後，本研究利用次級資料搜集法以及專家訪談法分析台灣的IC設計公司建置物聯網開發的軟體平台的營運策略可行性，希望藉由學術上的探討及分析確認此研究方向，而根據分析結論亦可以做為後續營運策略的修正，以利提升此平台在市場上競爭優勢，最終可以創造獲利。

關鍵字

平台經濟 ； 服務創新 ； 商業模式

並列摘要

This study mainly discusses how Taiwan's IC design companies has been challenged by many parties in recent years. According to the current trend of the Internet of Things (IOT) industry. How can Taiwan's IC design companies meet the challenges of various aspects through the Internet of Things (IOT) industry trend. It is hoped that IC design companies will provide operational opportunities for system developers and Makers to accelerate product development in this software development platform by building a software platform for IoT development. Many creative ideas are implemented on this platform. It is also possible to shorten the time course for developing smart home products to gain operational advantages. This study takes Gary Hamel business model (2000) as structure mainly include core strategies, Strategic Resources, Customer Interface, and Value Network of the business model. At the same time, with the popular academic concepts in recent years: platform economy and innovative service processes as the development platform. Finally, this study uses the secondary data collection method and expert interview method to analyze the operation of the software platform for IC design companies in Taiwan. Strategic feasibility, I hope to confirm this research direction through academic discussion and analysis, and based on the analysis conclusions can also be used as a revision of the subsequent operational strategy, in order to enhance the competitive advantage of this platform in the market, and ultimately create profit.

並列關鍵字

Platform Economic ； Service Innovation ； Business Models

參考文獻

中文文獻

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