基於區塊鏈之商業聯盟整合性紅利發行及兌換平台

Blockchain-Based Cross-Organizational Integrated Platform for Issuing and Redeeming Reward Points

鄧雅文(Ya-Wen Teng)

指導教授 ： 袁賢銘

國立交通大學/資訊學院/網路工程研究所/碩士(2019年)

摘要

現今各式各樣的公司皆發行自己的紅利點數，目的是希望提高顧客的回購率與對公司的忠誠度。然而隨著發行紅利點數的公司越來越多，消費者也漸漸的對點數行銷感到麻痺。五花八門的點數造成消費者整理上的麻煩，實體的紙質點數也是保存不易，導致對收集點數的意願下降。若是能將點數電子化，並且整合多家公司，發行一種可流通於各家公司的點數，不僅點數的保存跟運用更為便利，相對於單一公司封閉的點數，可流通於多家公司的點數更是大大豐富了點數市場的多樣性。
同時，以太坊區塊鏈提供去中心化、開源、不可竄改性等特色，以及以太虛擬機與智能合約等功能，各式基於以太坊區塊鏈的分散式應用程式應運而生。
本論文提出一種基於以太坊區塊鏈的跨組織整合性紅利發行及兌換平台架構，可提供消費者比現今實體點數更方便管理與收藏、可流通於多家公司的電子點數系統，並且滿足公司方面更有安全性的點數管理與發行系統，同時支援跨組織的商品兌換。

關鍵字

區塊鏈 ； 以太坊 ； 智能合約 ； 去中心化應用程式 ； 紅利點數

並列摘要

For the sake of enhancing repurchase rate and customer loyalty, plenty of enterprises have issued their own reward points. However, as there are more and more enterprises issuing reward points, customers become less and less interested in rewards marketing. Because of difficulties in sorting out a variety of reward points and keeping paper-made reward points well, the customer decline in willingness to collect reward points. If there is an electronic and integrated reward point which could circulate in many enterprises, it will make point collecting and using easier and more convenient. Compared with closed reward point which could only use in one enterprise, the reward point circulating in lots of enterprises improve the diversity of the reward point market.
Furthermore, Ethereum Blockchain features the decentralization, openness and tamper resistance, and provides Ethereum Virtual Machine and smart contract functionality. Varied Ethereum-based decentralized applications are thriving and robust.
This thesis proposes blockchain-based cross-organizational integrated platform for issuing and redeeming reward points which provides customers an electronic reward point system that is easier to manage and collect than physical reward points and could circulate in many enterprises. This system satisfies more secure reward point management and issuing system and also supports the cross-organizational redeeming.

並列關鍵字

Blockchain ； Ethereum ； Smart Contract ； Decentralized Application ； Reward Point

參考文獻

Journal Articles

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