Intellectual property protection system on fashion designs differs from country to country. Because the fashion industry periodically rediscovers similar elements already exist and designers usually refer to pre-existed clothing and accessories designs, copying is not a new story. Either to offer fashion designs a complete copyright protection or other types of intellectual property protection is thus the main issue here. This thesis focuses on the nature of fashion design and argues that it is better to have a weaker intellectual protection system based on the theory of “piracy paradox”. That is, the current trademark, trade dress and design patent laws can offer sufficient protection to fashion designs while copyright protection should only be accorded to ordinary mass market’s apparel product as compared to the high-end market. KEYWORDS: Piracy Paradox, Intellectual Property, Fashion Design