由商管及工程背景之手機App創業過程：多個個案分析

MOBILE APP ENTREPRENEUR JOURNEY BETWEEN BUSINESS AND ENGINEERING BACKGROUND: A MULTIPLE CASE STUDY

范富量(Hwan, Setiawan Karmansyah)

指導教授 ： 姜真秀

國立交通大學/管理學院/企業管理碩士學程/碩士(2016年)

摘要

In fast-moving mobile app industry, there is a need for exploring how startup founder in different backgrounds are making effort to survive and sustain in the APPs market. Thus, this qualitative research analyses the relationship between business and engineering background through cross pattern and Gioia method analysis. There are 3 aggregates that capture founders’ entrepreneur journey. Opportunities and goal are mostly the same perspectives. Founder relation and team building have totally different perspectives and dominant points. The last, resources, financing and revenue show that business founder plays dominant role with different perspectives with engineering background.

關鍵字

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並列摘要

In fast-moving mobile app industry, there is a need for exploring how startup founder in different backgrounds are making effort to survive and sustain in the APPs market. Thus, this qualitative research analyses the relationship between business and engineering background through cross pattern and Gioia method analysis. There are 3 aggregates that capture founders’ entrepreneur journey. Opportunities and goal are mostly the same perspectives. Founder relation and team building have totally different perspectives and dominant points. The last, resources, financing and revenue show that business founder plays dominant role with different perspectives with engineering background.

並列關鍵字

Startup ； Entrepreneur Journey ； Mobile APP ； Business background ； Engineering background

參考文獻

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Delmar, F. and Shane, S., 2006. Does experience matter? The effect of founding team experience on the survival and sales of newly founded ventures.Strategic Organization, 4(3), pp.215-247

Eisenhardt, K.M., 1989. Building theories from case study research. Academy of management review, 14(4), pp.532-550.

Eisenhardt, K.M. and Graebner, M.E., 2007. Theory building from cases: Opportunities and challenges. Academy of management journal,50(1), p.25.

Amit, R. and Zott, C. (2001), “Value creation in e-business”, Strategic Management Journal, Vol. 22 Nos 6/7, pp. 493-520.