商業模式創新：區塊鏈應用下之金流和資訊流

Business model innovation: cash flow and information flow in blockchain application

張俊偉(Chun-Wei Chang)

指導教授 ： 黃瓊誼

國立交通大學/管理學院/管理學院管理科學學程/碩士(2020年)

摘要

本次以個案研究對區塊鏈應用面做商業模式創新之分析。以破壞式創新與跨學科研究為理論框架，佐以訪談方式採集四家台灣區塊鏈新創的第一手資料，按照Gioia的分析方式，對創始團隊背景、商業模式創新、金流和資訊流方面的突破性創新等之間的關係進行了跨個案比較。結果表明，在新的區塊鏈技術下，大多數創業團隊在商業模式建立上，多追求效率性，因此多採用現有的商業模型，和僅做些微調整，這樣的舉措與創始人的背景和產業發展階段仍屬初期有關。但是，在具有更多運營經驗的創始團隊往往會在其商業模型中創造更多的創新，從而使他們藉由增強互補性和鎖定性等因素等進行商業模式創新。此外，大多數的區塊鏈新創公司都通過網絡模型和市場報價模型調整來改變區塊鏈應用程序中的金流和資訊流，以在新科技下創建或重新定義一種新的財務方法。

關鍵字

商業模式創新 ； 台灣區塊鏈新創 ； 金流 ； 資訊流

並列摘要

This case study analyzes the application of blockchain to business model innovation. Using disruptive innovation and interdisciplinary research as the theoretical framework, this study collected the first-hand data of four Taiwan blockchain startups through interviews, Following the Gioia’s analyzing method, this research made a cross-case comparison of the relationships between the background of founding teams, business model innovation, the breakthrough innovation in cash flow and information flow. The results show that under the new blockchain technology, most startup teams develop their business model in a more efficient manner through adopting existing business model, which is related to the background of founders and the early stage of industry development. However, founding teams with more operational experiences in the market tends to create more innovation in their business models such that they are more likely to include the complementary and lock in factors in their business model innovation. In addition, most of founding teams change cash flow and information flow in blockchain application through network model and market offer model adjustment to create or reshape a new financial approach under the new technology.

並列關鍵字

business model innovation ； Taiwan blockchain startup ； cash flow ； information flow

參考文獻

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