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  • 學位論文

以層級架構分析法評估兩岸店配物流服務

The Evaluation of Cross Strait Retail Delivery Service by AHP

指導教授 : 馮正民 黃昱凱

並列摘要


參考文獻


Gu Pengfei. (2010), “Research the relationship between customer value and customer loyalty in C2C e-commerce”, Zhejiang University, 85.
Adamcsek, E. (2008), “The Analytic Hierarchy Process and its Generalizations”, Eotvos Lor and University.
Arbore, A., and Busacca, B. (2011), Rejuvenating importance-performance analysis, Journal of Service Management, 22(3), pp. 409-429.
Brady, M K, Cronin J. (2001), “Some new thoughts on conceptualizing perceived service quality: a hierarchical approach”, The Journal of Marketing, pp.34-49.
Conklin, M., Powaga, K. and Lipovetsky, S. (2004), “Customer satisfaction analysis: identification of key drivers”, European Journal of Operational Research, 154(3), pp. 819-27.

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