客製化生產之最佳決策研究

黃宗弘(Tsung-Hung Huang)

指導教授 ： 陳振明

國立中央大學/管理學院/工業管理研究所/碩士(2006年)

摘要

本文討論在四種需求形式下，可客製化的廠商在面對生產決策時，客製化程度和市場效應等因子及其它參數間會互相影響，該如何依據製造商的情況做最適當的生產決策。本文重點在分析利潤函數中各因子間的相互關係，把各因子及其相互關係量化並以圖形的方式呈現，考量各因子之關的權衡關係 (Trade-off)，使製造商可以依據生產時廠商及市場的情況，配合製造商想要達成的利潤目標，以製造商利潤最大為目的，訂定最合適的客製化程度。

關鍵字

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並列摘要

This paper discusses four kinds of demand forms to profit function. The manufacturer adopts mass customization producing customized products to conform to the customers’ need. While the manufacturer makes the production decision, it will influence each other among the production factors, such as the degree of customization and market effect, etc. This paper thinks about the most proper production decision according to manufacturers'' situation. We focus on the analysis of the interrelations among the factors in the profit function. The interrelations of the factors will be quantified and shown in the figure. Considering the trade-off of the factors, the manufacturer can decide the most suitable degree of customization according to the market situations, the suppliers at the time of production, and most greatly the manufacturer''s profit.

並列關鍵字

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參考文獻

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